Subscribe Now: Apple Podcasts | Spotify If you have ads that used to convert really well and have slowly started costing more, it is tempting to assume the worst. Maybe the strategy has stopped ... READ the POST
Articles
Behind the scenes of a book a call funnel and how we improved it
Organic Marketing vs Paid Ads: Why You Need Both And How They Work Together
Subscribe Now: Apple Podcasts | Spotify Should you be putting all your time and energy into growing organically? Should you forget about organic and just run Meta™ ads? Do you need to be posting ... READ the POST
Course or Coaching Program Not Selling? Here’s what to check first!
Subscribe Now: Apple Podcasts | Spotify You've got a course, coaching program, membership or service that gets great results for the people who go through it. People show up, do the work and get ... READ the POST
Is Your Expertise Making Your Messaging Worse?
Subscribe Now: Apple Podcasts | Spotify If your marketing feels technically accurate but somehow still isn't landing, there's a good chance you're dealing with something I've started calling the ... READ the POST
The Hidden Reason Your Ads Aren’t Making You Profit
Subscribe Now: Apple Podcasts | Spotify A client of mine reached out a few weeks ago and said something I hear quite regularly. "Jayne, I think we should stop the ads." The reason she ... READ the POST
Is AI Giving You a Marketing Advantage?
Subscribe Now: Apple Podcasts | Spotify Over the past couple of months, I've been looking closely at what's actually working in marketing right now, not what's trending and not what everyone says ... READ the POST
Ads Not Working? Is the Problem Really With Your Ads?
Subscribe Now: Apple Podcasts | Spotify Three separate businesses came to me this week convinced they had the same problem. Their Meta™ Ads weren’t working. They wanted new creative.They ... READ the POST
What Is the Best Lead Magnet to Use in 2026?
Subscribe Now: Apple Podcasts | Spotify “What is the best lead magnet to use right now?” It is one of the questions I am asked most often. Business owners want to know whether ebooks are ... READ the POST
Should You DIY Your Ads or Hire Help? How to Know Which Stage You’re At
Subscribe Now: Apple Podcasts | Spotify One of the most common questions business owners ask when they want to grow with Meta™ Ads is “Should I be running my own ads, or should I be hiring ... READ the POST
