There are so many tools and resources available at our fingertips to run our business more effectively with many tasks able to be automated so that certain tasks are less time consuming.
While this is great it can also be overwhelming. Which one is the best one to use and is it worth the money when there is a fee involved.
I get asked often what tools I use and recommend so I have compiled them in this post so that you may find my recommendations beneficial too.
Email Marketing
All your marketing tools in one place. Create and launch your automated marketing campaigns and all your promotional pieces — from emails to pages to pop-up forms — right inside of Ontraport so it’s all seamlessly connected.
ConvertKit is email marketing software for creators.
ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create great customer experiences.
Flodesk (get 50% discount using this link)
Beginners and experts use Flodesk to create campaigns that grow their business.
Webinar Software
StealthSeminar is the webinar platform that autopilots your efforts. Run pre-recorded webinars as if they are live to better leverage time, avoid tech failures and remove presentation nerves.
WebinarJam’s cloud-based broadcasting technology allows you to reach up to 5000 people in one presentation without breaking a sweat (or breaking the bank).
Instant Teleseminar creates winning joint ventures, deliver engaging training, and build and sell info products without having to learn new technologies.
Image Creation/Editing
Free online photo editing. There is a fabulous free version that will give you everything you need however, use the link above to get 1 free day of the paid features as well.
Free with paid extra’s – create images & graphics or edit exiting images. Think of it as a free & simpler version of Photoshop.
Quozio turns meaningful words into beautiful images in seconds. Then share ’em on Facebook, Pinterest, email and more!
Stock Images
Style Shoot Social is a styled stock photo membership site with new images available monthly.
Styled stock photography for women business owners, bloggers & creative entrepreneurs. Get feminine stock photos with a stock photo subscription for your business.
Keyword Research
Ubersuggest shows you how to win the game of SEO. … Imagine being able to reverse engineer your competitors’ SEO, content marketing, and social media marketing strategy. … From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword tool.
Keyword Planner is a free Google Ads tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.
Google Trends analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.
SEO Tools
SEO PowerSuite is a collection of SEO tools under one roof ensuring you have all aspects of your SEO management and tracking covered. It also includes fabulous keyword finder tools.
SEMrush is a software as a service company based in Boston that sells online visibility and marketing analytics software subscriptions.
Moz is a software as a service company based in Seattle that sells inbound marketing and marketing analytics software subscriptions.
Social Media Scheduling
Save Time by Scheduling Your Instagram Posts Ahead of Time. Manage Multiple Accounts, Schedule Video, Reposting, Analytics & Uploading Tools.
Get more out of social media with Edgar! Schedule, share, and recycle the posts you want, when you want. Save 8 hours a week, get started with just 10 posts.
Productivity/Project Management
Acuity Scheduling – Online appointment scheduling for clients
Clients Can Quickly View Your Real-Time Availability, Self-Book and Even Pay. Try it Free! No More Emailing Back-and-Forth Trying to Schedule Appointments.
Asana is a web and mobile application designed to help teams organize, track, and manage their work.
Basecamp puts everything you need to get work done in one place. It’s the calm, organized way to manage projects, work with clients, and more.
Infinitely flexible. Incredibly easy to use. Great mobile apps. It’s free. Trello keeps track of everything, from the big picture to the minute details.
Powerful note taking program that sync’s between multiple devices (such as your computer, ipad and iphone). Keep all of your notes together and so much more. (Free starter plan)
Create online forms that your customers or clients can complete. Free and paid versions.
WordPress Themes
The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Whether you’re a novice or advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.
StudioPress Themes for WordPress
The theme customizer allows you to tweak the theme’s settings, colors, and content and see a preview of those changes in real time. Featured Content Widgets.
Easy-to-use and customizable WordPress Themes & helpful Business Resources.
WordPress themes & design templates to instantly elevate your brand.
WordPress Plugins
With Gravity Forms you can create almost any type of form, including user surveys, polls, file upload forms, support requests, online orders, quizzes, and questionnaires.
PopUp plugin that is easily customised (and free) that allows you to insert a pop-up on your website (mainly used for email optins).
A plugin for your wordpress site that allows you to create a members area on your website.
Easily editable templates for optin boxes to use throughout your site
Perform back-ups of your wordpress website and schedule them to complete on a regular basis.
Affiliate Program plugin for wordpress
Security for your wordpress website
Yoast SEO is a search-optimization plug-in for WordPress. It has 5+ million active installations and has been downloaded more than 202 million times.
File Storage / File Sharing
Dropbox is a file hosting service offering cloud storage, file synchronization, personal cloud, and client software.
Google Drive is a file storage and synchronization service developed by Google. Launched on April 24, 2012, Google Drive allows users to store files on their servers, synchronize files across devices, and share files.
Video Player/Hosting
Wistia provides video-hosting services for businesses, including adding videos to the web, tracking performance and building audiences.
Vimeo is an ad-free video platform headquartered in New York City, providing free video viewing services as a competitor to YouTube.
Video Recording
Screenflow is a screencasting and video editing software for the macOS operating system. It can capture the audio and video from the computer, edit the captured video, add highlights or annotation, and output a number of different file types such as AIFF, GIF, M4V, MOV, and MP4.
At Screencast-O-Matic, we don’t believe that video recording and editing should be difficult, or cost a fortune. Our simple and intuitive tools help you get the job done.
Easy and free screen recorder for Mac, Windows, and Chromebooks. Record your camera and screen with audio directly from your Chrome browser and share.
Please note: Many of these are affiliate links but rest assured I am only recommending those tools that I have tried and tested and highly recommend.
I would love to hear your thoughts...