What is Clubhouse?

Have you heard all the buzz around Clubhouse?

It has created a huge amount of buzz in the marketing and online business world with many people begging for an invite. At the moment it is in beta for iOS only and invite only. So you need to be using an iPhone and you need to know someone already on there in order to invite you in! FOMO is happening big time for those not in there yet!

So what actually is Clubhouse?

Clubhouse is a new social media platform that contains live audio content created by its users. Nothing is recorded, you either listen in live or you miss out!

You can listen in to the conversations or raise your hand to be invited to join in on the conversations. You can also create your own “Room” around a particular topic to lead the conversation yourself.

How do you get an invite into Clubhouse?

You need to know someone who is already a member that has a spare invite and ask them to invite you. For someone to invite you, they need to have your mobile phone number saved as a contact in their phone.

In the meantime, I highly recommend you download the Clubhouse app and reserve your username whilst you wait for that invite to come through. When you do reserve your name, if you have a friend (who has your contact details saved in their phone) already on the app, Clubhouse may send them a notification that you are wanting to join and they may get an extra invite to invite you in. So if you know someone on there, get them to save your contact details in their phone before you reserve your name and you may get lucky and get in straight away.

When you join, you will only get 1 invite so choose carefully who you give it to. You can then earn more invitations to share with your friends by being active on the platform, adding friends and joining in on conversations.

What are the benefits of joining Clubhouse?

Because it is a new platform, if you get in at the beginning and it gains momentum, then early adaptors always do well. Considering all the buzz about Clubhouse, it certainly has the potential to be a big player among other social media platforms in the future.

Here is some of the benefits I have experienced so far:

• You can follow anyone and anyone can follow you. You can listen in on some amazing conversations at the moment as people already in Clubhouse are sharing so much valuable information.
• It is easy to build quality relationships with people quickly through conversations. Audio is very powerful and as all conversations take place live you have an active audience, whether you are speaking or joining in on the conversation.
• You can set up your own room, start a conversation and build a captive audience. Clubhouse is working hard to make it a success and people get notifications when you start a room if it is around a subject they are interested in. They don’t need to be following you to get these notifications so you are getting great exposure.
• Audio only, means no camera and no video. So it is perfect for those that don’t always feel camera ready.
• Once you join a room to listen in on a conversation, you can leave the app and still hear the conversation. Perfect for those on the go and if you are a multi-tasker like me!

What is a Clubhouse Room?

Anyone on the app can start a “Room” and you have the option for it to be:

• Closed – you choose who can listen in
• Social – open to the people you follow
• Open – open to anyone on Clubhouse

The “Hallway” is what your main feed is known as. People will see the title when scrolling through their Hallway or that is what will show in people’s notifications so you want to make that title enticing for people to want to join. You can’t edit the title or description once you start a Room.

You can also create an “Event”, which is scheduling a room in advance. You can invite co-hosts and guests to your Event. People who follow you will also get a notification that you have a Room scheduled so it gives them notice of what is coming up. If someone you follow is included in an upcoming Event this will show in your “Upcoming For You” calendar section.

How do you join a Room and listen in?

When a Room is live, there are 3 sections for participants:

1. Stage – Moderators and speakers
2. Front Row – People followed by the speakers
3. Audience – Everyone else in the room

When you are in a Room there are three buttons on the bottom of the screen. From there you can:

1. Leave quietly – exit the room and no longer listen in
2. Plus Sign – Allows you to invite someone else you know join the room if you think it may be of interest to them
3. Raise Hand – Indicates that you would like to speak and join in the conversation. The Moderators then have the option of whether to promote you to speaker status.

Joining in on the conversation

If you would like to join in on the conversation after you have entered a Room, you simply raise your hand and the moderator then can approve you to come on the stage and speak. You will need to unmute yourself in order to be heard. Make sure you then mute yourself when you aren’t speaking to reduce unnecessary background noise. Some conversations can carry on for hours.

Clubs in Clubhouse

Clubs are groups of people (communities) who host events within Clubhouse. You can search for Clubs to join from the search/explore feature at the top of the app.

Additional reasons to like Clubhouse

• No Direct Messages or spamming
• Conversations don’t need to be planned and scheduled
• You can use it for 1:1 conversations as well as 1 to many
• No video (I mentioned it before but this is a big plus for me)
• Learn from people who are more than willing to share such valuable content

How to ensure you get results from the time spent on Clubhouse

As with any other social media platform monitor the time you spend on the platform. Don’t be on there simply wasting time! Make the time you spend on Clubhouse worth it.

• Join rooms and engage in the conversation. Raise your hand when you can add value to the conversation.
• Start your own room.
• Co-host rooms with others
• Talk around your area of expertise that will be of interest to your ideal clients
• Establish yourself as a leader and knowledgable in your industry
• Remember it is social media so it is all about building your audience and giving. You aren’t on there to sell! Your business growth will follow.
• Create a bio that clearly states who you server, what you do and how you can help them. When users scan your bio, only the first 3 lines are visible so make that is the most important to get people interested to read more.

Come and join me on Clubhouse

If you are already on Clubhouse I would love to connect with you there. You can find me by searching “Jayne Day” or Username @webonize.

If you aren’t on Clubhouse and would like to join, send me a DM on Instagram (@webonize) and let me know your mobile phone number (don’t forget it is only available for iOS (Apple) users at the moment. I will do my best to invite you in. Get in touch before you join the waitlist if possible – it may make it easier for me to get you in.