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Most business owners think they're testing differe

Most business owners think they're testing different creative for their Facebook™ ads when they're really testing the same idea with a new background or text colour.

If you've duplicated a graphic, changed the colour and called it a new creative, this one's for you.

Real creative diversity means completely different visual concepts, not cosmetic changes, and it's the difference between actually learning something from your ad tests and guessing and ultimately getting the best results from your ads.

I discuss this in more detail in this weeks podcast episode. Comment POD42 or send a DM and I will share the link so you can listen in to hear more.

Running Meta™ Ads can be extremely frustrating but

Running Meta™ Ads can be extremely frustrating but when you know how to achieve success with them they can be so rewarding and accelerate your business growth immensely.   I have had clients obtain 6-figure+ launches, grow their email lists by 1,000’s and generate sales that they could not have achieved without using ads as part of their strategy.

If running Facebook™ ads was a new skill I was developing, here’s exactly what I’d do. Because it’ll change your BUSINESS AND LIFE.

I wouldn’t just rely on posting organic content, because that level of unpredictability will keep you broke and give you another full-time job as a content creator.

I’d set up a funnel and strategy that takes your ideal clients from people that had never heard of you before to people that 100% trust you and what you provide and become paying clients. And doing it in a way that doesn’t take months and months.

Step one: Know Your Ideal Client Inside & Out. Know her thoughts, secrets, struggles and wishes as it relates to what you offer. You need to know exactly how she talks about this - her exact words. This will shape the messaging for all of your marketing.

Step two: Create a strategy that attracts your ideal clients, generates high-quality leads and then take them on a journey that takes those leads from a cold audience to wanting to buy what you offer. This includes your funnel and your marketing touch-points.

Step three: Use Meta™ Ads as a big part of this strategy to build a warm audience, generate leads and make sales.

Want to learn this exact strategy so you can grow your business using the power of Facebook™ ads?

Comment ‘MASTERCLASS’ and I’ll send you the link to my free training where I’ll teach you how.

When ad performance slips after a long, profitable

When ad performance slips after a long, profitable run, the temptation is to assume the strategy is dead. Often it's the messaging, not the strategy, that's gone stale. Here's the exact set of questions to ask before you scrap anything. I dive into all of the details in my latest podcast episode.

Comment POD41 or send a DM and I will share the link so you can listen in to this episode.

Twelve months of consistent results, then a slow,

Twelve months of consistent results, then a slow, unexplained climb in cost per booked call. The first instinct is usually to blame the funnel or the platform. Instead, we went back to her own sales call transcripts and rebuilt the ads around the exact language her ideal clients were already using.

I dive into all of the details in my latest podcast episode. Comment POD41 or send a DM and I will share the link so you can listen in to this episode.

One of the parts of my Meta™ Ads System is to stop

One of the parts of my Meta™ Ads System is to stop creating more content and start extending the life of the content that's already working.

In this podcast episode I explain exactly how Audience Building ads work, why they're different from boosting a post, and how to start one on a very small budget.

Comment POD40 or send a DM and I will share the link so you can listen in to this episode to hear more.

If you've ever felt like your organic content dese

If you've ever felt like your organic content deserves more reach than it's getting, you're not wrong. Distribution is the one thing organic marketing can't guarantee, no matter how good the content is.

This podcast episode breaks down exactly where organic marketing hits its ceiling, and what to do about it without turning yourself into a full-time content creator.

Comment POD40 or send a DM and I will share the link so you can listen in to this episode to hear more.

This is what I’m up to when I’m not sitting at my

This is what I’m up to when I’m not sitting at my desk working on Facebook ads 🐴❤️

Deciding to take up horse riding again quickly turned into a very expensive hobby. 🤣😳. One horse has turned into 4 with another arriving any day. Sadly I have lost 2 horses in 4 years as well. Plus I decided to buy 50 acres.

I never imagined I would be doing this at this time of my life but wouldn’t change a thing. My only regret is not getting back into horse riding sooner.

If your growth strategy is "post more" every time

If your growth strategy is "post more" every time sales go quiet, you're on a never-ending content creation treadmill, not a system.

Organic content builds trust and shows people who you are. But it can't guarantee who actually sees it. Meta™ Ads fix that by giving your messaging consistent, predictable distribution, working alongside your organic content instead of replacing it.

Comment POD39 or send a DM and I will share the link so you can listen in to this episode to hear more.

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