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“If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do, you have to keep moving forward.” – Martin Luther King, Jr

What should be influencing your choices when makin

What should be influencing your choices when making marketing decisions?⁠
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Things like choosing images for your website or advertising, moving things around and the structure of your website, how much to spend, etc.⁠
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It shouldn't be what you think is best or what you like the look of the most.⁠
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Your ideal clients and your data should drive all of your decisions.⁠
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Is making that change on your website going to increase conversions (whether that be a lead or a sale)? Is one image in your ads going to work better than another?⁠
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The way to find out is to test, monitor the results and then make the decision based on those results. Your marketing shouldn't be about guessing! It is a continual game of testing, monitoring and then pivoting where you need to.⁠
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How do you test your results? No matter what online marketing you are doing you need a way to track your results. Thinks like Google Analytics set up correctly with conversion and goal tracking; Facebook Pixel installed on your website with conversion tracking on your ads; appropriate tags on your leads; just to name a few.⁠
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Without this tracking in place, you won't have reliable data and you won't be able to make informed decisions.

Have you heard all the buzz around Clubhouse?⁠
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It has created a huge amount of buzz in the marketing and online business world with many people begging for an invite. ⁠
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At the moment it is in beta for iOS only and invite only. So you need to be using an iPhone and you need to know someone already on there in order to invite you in! FOMO is happening big time for those not in there yet!⁠
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So what actually is Clubhouse? ⁠
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Clubhouse is a new social media platform that contains live audio content created by its users. Nothing is recorded, you either listen in live or you miss out!⁠
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Read all the details on my latest blog post via the link in my bio.⁠
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If you are already on Clubhouse I would love to connect with you there. You can find me by searching “Jayne Day” or Username @webonize. 🙋⁠
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If you aren’t on Clubhouse and would like to join, send me a DM and let me know your mobile phone number - don’t forget it is only available for iOS (Apple) users at the moment. I will do my best to invite you in. Get in touch before you join the waitlist if possible – it may make it easier for me to get you in.

Wishing you a 2021 filled with good health, happin

Wishing you a 2021 filled with good health, happiness and success. 🌟💖

I was recently featured on The Simpler Business Po

I was recently featured on The Simpler Business Podcast with Marissa Roberts talking about simplifying Facebook Ads!⁠
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We talked about why Facebook ads are so important for your business, why most business owners struggle to create their ads and get them approved, what is working right now with Facebook Ads and so much more.⁠
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Listen in to the episode via the link at @thesimplerbusinesspodcast or search for it in your podcast app.⁠
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And if you have any questions after listening in let me know in the comments. More than happy to answer them for you.

I am taking a well-earned break from Monday 21st D

I am taking a well-earned break from Monday 21st December and will be back in the office full-time from Monday 11th January.⁠
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If you are an existing client your services and management will continue as normal.⁠
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If you aren't an existing client and you want to work with me in the New Year I highly recommend you get in touch within the next 48 hours so that we can discuss your needs and get you booked in.⁠
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Happy holidays and I will still be here to catch up with over the break. 💕

When it comes to Facebook™ and Instagram™ adve

When it comes to Facebook™ and Instagram™ advertising, many business owners and marketers struggle with who to actually target with their ads in order to get the best results.⁠
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In many cases it comes down to not being aware of what is available.⁠
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Here are some audiences for you to consider targeting when you are setting up your next campaign that will give you fabulous results.⁠
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💥 People that have engaged with your Facebook™ and/or Instagram™ posts⁠
💥 People that have saved any of your Facebook™ and/or Instagram™ posts⁠
💥 People that have watched any of your video’s on your Facebook™ page⁠
💥 People that are on email database⁠
💥 People that have visited your website⁠
💥 People that have visited a landing page, product page or sales page but didn’t purchased⁠
💥 People that have read a certain % of a page or blog post on your website⁠
💥 People that have purchased from you in the past⁠
💥 Lookalike audiences of all of the above⁠
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I hope that this has given you some fresh ideas for your audience targeting.⁠
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If you need any assistance at all with your Facebook™ Advertising strategy and management then I would love to chat to see if we are a good fit to work together. Send me a message for more information.✨💕

Do you think that you need more people seeing what

Do you think that you need more people seeing what you offer and more of your ideal clients visiting your website in order to grow you business?⁠
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Just between Google and Facebook alone, as business owners, we have the ability to reach millions of users every day who are interested in or searching for our services or products.⁠
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But allow me to give you something else to think about!⁠
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What if you actually need to fix your conversion rates first?⁠
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Are the people that are seeing what you offer actually purchasing from you? ⁠
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In so many cases, the issue lies with converting traffic into actual sales.⁠
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So before spending more time and money on getting more traffic, consider looking at your offer, your messaging and your website to ensure you are getting a good conversion rate on the traffic you are already receiving. 💫💕

Thinking about making changes to your website or h

Thinking about making changes to your website or having a new website designed?⁠ STOP!!⁠
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Before you do any changes, have a look at your data. What pages are converting at the moment, what features are working and what ones aren't? ⁠
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You can install free software that will record users on your website. This is priceless information to show you exactly what visitors are doing on your site, where they are going and where you are losing them!⁠
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Let that be the guidance for the changes you make to your new website.⁠

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