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Are lead magnets really dead? 🤔 I keep hearing thi

Are lead magnets really dead? 🤔
I keep hearing this, and I understand the logic behind switching to a low-ticket offer. But making it a blanket recommendation for every business? That's what I disagree with.

In this week's podcast episode, I'm breaking down:
✅ Why one-size-fits-all funnel advice doesn't work
✅ When low-ticket offers make sense (and when they don't)
✅ Why I'm still seeing free lead magnets generate quality leads
✅ The real questions to ask before you change your entire strategy

The entry point of your funnel matters far less than people think. What matters is whether you're attracting the right people and whether the journey to your main offer makes sense.

Comment POD46 or send a DM and I will share the link so you can listen in to this episode to hear more.

Getting leads from your Meta™ Ads but not making e

Getting leads from your Meta™ Ads but not making enough sales?

Before you change your ads or increase your budget, I'd encourage you to look at what's happening after the opt-in.

Because the ad is only the beginning. Your funnel, your follow-up emails, your training, your sales page, and your offer all play a role in whether those leads become paying clients.

Comment POD45 or send a DM and I will share the link so you can listen in to this week’s podcast episode to hear more.

Wow!! What an amazing few days. Stunning venue, th

Wow!! What an amazing few days. Stunning venue, the best group of business women and a fabulous host.

It was amazing to meet the women I have been in a mastermind with in person. So much inspiration and so many laughs. Thank you @elliehswift

Think you need thousands of dollars a month for Me

Think you need thousands of dollars a month for Meta™ Ads to work?

I hear this all the time, and it's one of the biggest things holding business owners back from getting started.

The truth is, starting with a smaller budget isn't just a reasonable option. For most businesses, it's the smarter one.

Because spending more money doesn't fix a strategy that isn't working. It just makes the problem more expensive.

Comment POD45 or send a DM and I will share the link so you can listen in to this week’s podcast episode to hear more.

Buyer readiness isn't measured by a calendar. It's

Buyer readiness isn't measured by a calendar. It's created through the journey.

In this week's podcast episode, I talk about why some people can discover you and be ready to buy within days, while others can follow you for years and never get there. The difference is the experiences your marketing creates.

Comment POD44 or send a DM and I will share the link so you can listen in to this episode to hear more.

Are you asking your leads to buy before they're re

Are you asking your leads to buy before they're ready?

This is one of the most common reasons I see funnels generate leads without making sales. The offer isn't the problem. It's the size of the gap between where the person is and what you're asking them to do.

Comment POD44 or send a DM and I will share the link so you can listen in to this episode to hear more.

Meta™ wants businesses to pay for the ability to s

Meta™ wants businesses to pay for the ability to share links in their organic posts. But permission to post a link is not the same as a strategy for getting the right people to click it.

In this week’s podcast episode, I break down what each Meta™ One tier actually gives you and share 2 alternatives I think are a much better use of the budget for coaches, course creators and online business owners.

Comment POD43 or send a DM and I will share the link so you can listen in to this episode to hear more.

Meta™ is now charging businesses up to $499 per mo

Meta™ is now charging businesses up to $499 per month for the ability to share unlimited links in Facebook™ posts. And even at that price, Instagram™ links are still capped.

Before you sign up for another monthly subscription, ask yourself what you are actually paying for. Because paying for permission to post a link is not the same as paying for a strategy that gets people to click it.

Comment POD43 or send a DM and I will share the link so you can listen in to this podcast episode to hear more.

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