Does Content Marketing Help With Search Engine Rankings

With all the changes that Google has made to their algorithm over the past couple of years, content marketing is now a huge factor in Search Engine Optimisation (SEO) and getting your website ranked on Google (and other search engines).

 

What is Content Marketing?

Content Marketing is basically the marketing of content in order to promote a brand or attract customers. And a great way to do this is by publishing regular and unique content on a blog which is apart of your website.

 

Why Is Content Marketing Important for Search Engine Rankings?

After ensuring that all your on page optimisation is correct, such as applicable meta titles and description, publishing regular, fresh content on your website is the next most important step in having a successful website for increased traffic.  Google and visitors like to see new content posted on websites and this is the one thing that will keep them coming back.

 

The infographic below from QuickSprout shows perfectly how content marketing affects the search engine rankings.

The most important points are:

• Web pages that rank on page one of Google typically have 2,032 to 2,494 words. By making sure your web pages are filled with detailed content that users find useful, you are more likely to rank higher.
• Companies with blogs typically receive 97% more leads than companies without blogs. The reason for that is that content rich sites tend to get more back links and social traffic, which helps them generate more traffic overall.
• Websites with blogs have 434% more indexed pages.

 

So by publishing regular and valuable content on your website will not only improve your search engine rankings it will also boost your brand and build consumer confidence amongst your readers.