Using Facebook Offers to Promote Your Business

In the past, Facebook Offers have only been available to pages that were in the “Local Business” category with a physical location.

This has now changed and Facebook Offers are now available to all pages that have more than 400 likers.  Another change is that Facebook Offers will no longer free.  You have the chance to post one at no charge and thereafter Offers will be a paid feature.

To set up your offer, just click on “offer” in the box where you would normally type up a status update on your Facebook Page and select the Offer option.

You then select whether you want the offer available “In Store Only”, “In Store & Online” or “Online Only”.

Next, you enter the website URL that you want to send your customers too that are redeeming the offer along with a redemption code.

Then, you upload a thumbnail image for your offer and write a headline for your offer.  This is restricted to 90 characters so explain your offer briefly and precisely and include a call to action.  You also add in the terms such as when the offer ends and how many offers can be claimed.  Then click on preview to check the way the Offer will look when published to your page newsfeed.

Set your budget for payment.  If it is your first time posting an offer it will be free, with Facebook granting everyone a $10 Facebook ad coupon to utilise on your first offer.   Once you have used the Offer option once, you will then need to set your payment options.  The reach and cost will be determined by the number of likers on your page but can be as little as $5.00.  Click share and your Offer is now posted to your page timeline.

The great thing about offers is they can quickly go viral.  When one person ventolin inhaler singapore claims the offer the details are then posted to their personal profile for all their friends to see.  Their friends can then claim the offer and it goes on and on.  So if you have a fabulous offer it has the potential to be seen by lots of facebook users.

There is some Facebook Terms & Conditions in regards to Facebook Offers – this is direct from Facebook.

Facebook may not be a suitable place for every type of offer, and you are solely responsible for determining if Facebook is the appropriate forum for your offer. If you create an offer using Facebook’s offer creation tool, the following policies apply: