You know that feeling when your business is on fire? Leads are rolling in, sales are happening, and you feel like you’ve hit your stride.
But then… it stops.
The leads dry up. The sales slow down. Suddenly, you’re scrambling to figure out what went wrong.
Here’s the truth: The results you’re seeing today are a direct reflection of what you did 6 weeks to 3 months ago.
If you were consistent with your marketing back then, it’s paying off now.
But if you hit pause – even for a short while – that inconsistency is showing up as a slump in your business today.
This is how so many business owners get stuck in the feast-and-famine cycle.
When things are going well, they pull back on marketing. Then, when results slow, they scramble to ramp it up again.
It’s exhausting. And it’s avoidable.
The Problem With Stopping and Starting
Marketing isn’t something you can turn on and off whenever it’s convenient.
When you stop creating content, running ads, or engaging with your audience, your momentum slows. And once it stops, it takes twice as much effort to get things moving again.
Consistency is key. It’s what keeps you visible, keeps your audience engaged, and keeps the leads and sales flowing.
When you’re consistent, you’re building trust.
You’re staying top of mind.
You’re creating a foundation for predictable growth.
Why You Need to Show Up Every Day
Now, I’m not saying you need to be glued to your phone 24/7.
But your marketing does need to be working for you every single day.
That doesn’t mean posting on every platform or reinventing the wheel daily. It means having a strategy that keeps your business visible and active – whether it’s through content, ads, or email marketing.
For me, that looks like a mix of organic and paid marketing. I focus on one or two social media platforms where I know my ideal clients spend their time. Then, I show up consistently there.
The Power of Paid Ads
This is where Facebook and Instagram ads come in. They’re my secret weapon for staying visible 365 days a year.
With ads, your marketing never takes a break.
While you’re sleeping, ads are building your audience, generating leads, and driving sales. It’s like having a marketing team that works around the clock.
For coaches, course creators, and service-based businesses, the results you can achieve with Facebook and Instagram ads are unmatched.
If you’re not using them yet, you’re missing out.
Don’t Neglect Organic Marketing
Paid ads are powerful, but they’re not the whole story.
Organic marketing plays a huge role in nurturing your audience. It’s how you build relationships and trust over time.
Email marketing is one of the best tools for this.
Your audience should hear from you regularly – not just when you have something to sell.
Share valuable tips, tell stories, and keep them engaged.
When you do have an offer, they’ll be ready to listen.
Avoiding the Launch-Only Trap
Here’s a mistake I see all the time – Business owners focus on marketing only in the lead-up to a big launch.
They put everything into that one push and then… radio silence.
The problem? When the next launch comes around, they have to start from scratch.
The businesses that see the best results are the ones that market consistently, even between launches.
They’re always growing their audience and nurturing their leads, so when launch time comes, their audience is warm, engaged, and ready to buy.
How to Stay Consistent
Consistency doesn’t mean doing everything yourself or burning out trying to stay visible.
It means having a plan. A strategy. A system that works for you.
Here’s how you can start:
- Commit to daily visibility. Whether it’s through ads, organic content, or email, make sure your business shows up every day.
- Focus on your audience. Concentrate your efforts on the platforms where your ideal clients are most active.
- Mix paid and organic strategies. Use paid ads to keep your marketing on autopilot and organic efforts to build trust and connection.
- Plan ahead. Batch content, schedule ads, and create a calendar for your email marketing so you’re always prepared.
Let’s Break the Cycle
If you want steady, predictable business growth, it’s time to break free from inconsistent marketing.
Show up.
Stay visible.
Keep your momentum going – even when things are going well.
If you’re not sure where to start, I’m here to help.
Whether it’s setting up your ads, creating a content strategy, or simplifying your marketing plan, we’ll get you on track for consistent growth.
Your business deserves it. Your future self will thank you.
Let’s make it happen!
I would love to hear your thoughts...