Do you broadcast Facebook live videos for your business marketing? If you don’t, you should jump in and give it a try.
Why Facebook Live?
When you use any type of video in your marketing it allows you to build a much deeper, stronger and more personal relationship with your audience. This allows your prospective customers to get to know you a lot quicker and greatly shortens the time period between them learning about you and being prepared to purchase what you have to offer.
Facebook Live is the perfect way to do this and it can be completely spontaneous. In actual fact, the spontaneous ones get the best results as people see that it isn’t rehearsed and they are seeing the real you.
Secondly, we all know it is getting harder and harder to get reach with our posts on Facebook pages. On many occasions, we can post on our page and only a small 1% of likers will see the post. Pretty frustrating!! But video and Facebook Live is the answer. While Facebook gives video priority in our news feed (meaning Facebook favours video posts and will show them to more of our likers), Facebook Live video ranks even higher.
So, Facebook Live solves a couple of issues. It allows us to connect with an audience that is willing to purchase what we are offering and the Live videos allow us to reach much more of our audience on a regular basis.
Broadcasting From Your Desktop
An obstacle for many clients of mine (and me) was the fact we could only do Facebook Live from a mobile device. While it isn’t a huge drama, you had to set up your phone at the right angle or hold it for the duration of the Live broadcast. For many of us, who work from a desktop it is more efficient to broadcast directly from our desktop.
I found the solution a few weeks ago in Be Live. Belive.tv is a free tool that you can use to broadcast your Facebook Live directly from your desktop and it is free to use at the time of writing this article. You just need to sign up, connect it to your Facebook account and get started. You have the choice of broadcasting your Live to your personal profile, a Facebook page or a Facebook group.
You can see it in action on this Facebook Live below:
In addition, you can also use BeLive.tv to bring in a second person on your Live and they don’t need to be in the same location. That is right, a live chat with a 2nd person. All you do is sign in and then invite the other party to the Live broadcast.
This is just the beginning of what you can do with Facebook Live. It really is a game-changer. Be ahead of your competitors and jump on it today. The best part is, it can be utilised for all business models and industries.
An important thing to note is, that it can take time to gain traction with your Live streams. Don’t give up after doing a couple. Keep going and the results will follow.
Have you started using Facebook Live for your business marketing? I would love to hear the results you have achieved with it so far.
About Jayne Day
Jayne is an online marketing strategist and success coach for female entrepreneurs who are ready to take action for massive results in their business. She offers complete online marketing strategies and solutions to female entrepreneurs and business owners so they can be found online by their ideal clients by implementing a range of strategies that all work together and are customised for each client's business.