How to Troubleshoot A Broken Funnel in 48 Hours

You’ve got the funnel. You’ve got the traffic. But the sales? Not so much.

It’s one of the most frustrating moments for course creators and online entrepreneurs. Everything looks like it should be working, but something’s off.

If this sounds familiar, you probably don’t need a full rebuild or a brand-new offer. What you need is a funnel audit, a focused process to uncover where things are falling apart and how to fix them.

In this post, I’ll walk you through a simple way to troubleshoot your funnel in 48 hours, without needing a tech team or turning off your ads.

Let’s do it.

Why Your Funnel May Not Be Converting

When sales slow or leads dry up, most business owners jump straight to blaming the ads or questioning the offer.

But often, the real issue sits in between – in the journey your audience takes from seeing your ad to saying “I’m in.”

Funnels don’t usually break in one big moment. It’s the small points of friction, confusion or disconnect that cause people to drop off.

The good news? These issues are usually fixable with a few targeted tweaks, once you know where to look.

What to Do First: Stop Guessing

Before you dive into data, the first step is to map out your funnel from your audience’s point of view.

Ask yourself:

• What’s the very first touchpoint? (Usually a Facebook or Instagram ad)
  
• Where does that lead? (Landing page, opt-in, sales page)
  
• What happens next? (Confirmation page, email sequence, webinar, offer)
  
• What’s the end goal? (Sale, booking, enrolment)
  

Write it all down step by step. Seeing it laid out clearly helps you spot gaps, overlaps, or unnecessary steps that may be slowing people down.

48-Hour Funnel Audit Breakdown

Here’s how to audit your funnel over the next two days. No fancy tools required, just a clear plan and a curious mindset.

Day 1: Diagnose the Drop-Offs

Step 1: Check your ad to landing page connection

• Does your ad messaging align with the landing page?
  
• Is the promise consistent from click to page?
  
• Are you targeting the right audience for this stage of the funnel?
  
• Does your messaging meet them where they’re at?
  

A disconnect here often leads to high bounce rates. If what they see doesn’t match what they expected, they’ll click away.

Step 2: Look at landing page behaviour

Use tools like Google Analytics or Hotjar to see:

• Are people scrolling?
  
• How long are they staying?
  
• Are they clicking buttons but not opting in?
  

Common red flags:

• CTA button too far down the page
  
• Too much text upfront
  
• Slow load times, especially on mobile
  
• Weak or unclear headline
  

Step 3: Evaluate your opt-in process

If people are visiting but not converting:

• Is the form too long or asking for too much?
  
• Is your lead magnet compelling and relevant?
  
• Could simplifying the copy or reducing form fields help?
  

Sometimes one small change can make a big difference.

Day 2: Review the Nurture & Sales Flow

Step 4: Audit your email follow-up

Opt in as if you’re a brand-new subscriber. Be really curious here and think exactly  like your ideal clients are, put yourself in their shoes with their problems and desires as it relates to your offer. 

Then ask:

• Are the emails landing in the inbox?
  
• Is the tone warm and relevant?
  
• Are the links working?
  
• Is the CTA (to book, buy, join) clear and repeated?
  

Low open rates? Review your subject lines and preview text, are you giving them a reason to open?

Good opens but low clicks? Review your copy. Is your CTA compelling and obvious?

Step 5: Assess your sales page or offer page

This is where the funnel either converts or collapses. Look with fresh eyes:

• Is it immediately clear who the offer is for and what they get?
  
• Are benefits front and centre, not just features?
  
• Are common objections addressed – price, time, results?
  
• Is there urgency or incentive to act now?
  
• Is the page mobile-friendly and easy to navigate?
  

More than 70% of users will view your page on their phone, a clunky checkout can cost you the sale.

Common Funnel Fixes That Take Less Than a Day

• Rewrite your landing page hero section to reflect your ad promise
  
• Move your CTA button higher up the page
  
• Remove unnecessary fields from your opt-in form
  
• Make your first email more benefit-driven and personal
  
• Add a trust-building video to your sales page
  
• Include a deadline or bonus to create urgency
  

These tweaks don’t take long, but each one can lead to a noticeable lift in conversions.

The Real Win of a Funnel Audit?

You stop second-guessing.

No more tweaking your ads every other day. No more “maybe it’s the offer” rabbit holes.

You get clarity. You make smarter, data-backed decisions. And you finally see your funnel doing what it was designed to do, and that is to convert.

Because it’s not always about getting more traffic. It’s about making the most of the traffic you’ve already got.

Need Support With Your Funnel?

If you’d love expert eyes on your funnel and personalised help fixing what’s not working, that’s exactly what I support members with inside Abundant Ads Academy.

From refining your ad messaging to streamlining your landing page and optimising your emails, I help you find the quick wins and plug the leaks so your funnel finally works the way it should.

In the meantime, try this 48-hour funnel audit. It’s one of the fastest ways to uncover what’s really going on and start feeling confident that your marketing is set up to convert.