How to Use ChatGPT to Help With Your Meta™ Ads Without Getting Misled

AI is everywhere right now.

And yes, it can help you with your Meta™ ads (Facebook™ and Instagram™).

But here’s what many online entrepreneurs don’t realise…

It’s not what tool you use. It’s how you use it.

You can’t just ask ChatGPT to “write me a Facebook ad” and expect to get something that’ll convert. That’s like giving a recipe to someone who doesn’t know how to cook and expecting a five-star meal. The ingredients might be there, but the execution? Not quite.

So let’s break it down how ChatGPT can actually support you with your ad creation and strategy, and what you need to watch out for so you don’t waste time, money and/or ad spend.

Why AI Isn’t Replacing Strategy (Yet)

Let’s get something out of the way first. ChatGPT is smart, but it’s not a strategist.

It’s not going to tell you what stage of the funnel your ad should target.

It won’t know your brand voice, your ideal client, or the specific pain points your offer solves, unless you tell it.

And even Meta™ AI, which is literally built into Ads Manager, still doesn’t give me the quality of copy I’d trust to run in any of my client accounts or my own. I never use it inside my Done-For-You Ads Management service or recommend it inside Abundant Ads Academy. It’s just not there yet.

Can you use it for ideas? Sure. But don’t expect it to be plug-and-play.

The Big Problem: Outdated or Incorrect Advice

Here’s where it gets dangerous.

I’ve had clients go to ChatGPT, in the last week along, with questions like:

“How do I create a Lookalike Audience in Ads Manager?”

or

“How should I set up my ad set for targeting?”

And the answers they got?

Outdated. Inaccurate. Or flat-out wrong.

One client asked about Lookalike Audiences after I’d already given her the correct approach. She double-checked with ChatGPT and got completely incorrect info. I had to walk her back through why it wasn’t right, because what ChatGPT told her was completely inaccurate. 

The same happened with another client asking about targeting. ChatGPT gave them strategies that would’ve worked 18 months ago, but no longer apply. And in some cases, you physically can’t even set up your ads that way anymore.

So here’s a little disclaimer: ChatGPT’s knowledge base currently only goes up to June 2024. Meta™ has made many big changes since then and you must be aware of that when using AI for ad help.

This is why having access to up-to-date expert support (like inside Abundant Ads Academy) is so important. You need guidance that reflects what’s actually working right now.

So… How Can ChatGPT Help With Your Ads?

This is the part most people miss.

To get quality outputs from ChatGPT, you’ve got to give it quality input.

If you feed it a vague prompt like:

“Write me an ad for my course”

You’ll get a generic, robotic ad that sounds like every other business coach online. And it won’t convert.

But if you give ChatGPT the right directive, it can actually become a really helpful tool.

Here’s what you need to feed it:

• A clear description of your ideal client
  
• Their top pain points and what they’re struggling with right now
  
• The benefits and outcomes of your offer (NOT just features)
  
• The transformation you provide
  
• The stage of the funnel this ad is for (cold, warm, hot)
  
• The strategy behind the ad
  
• The format you want it in (short-form, long-form, script, bullet points etc.)
  
• The tone and brand voice you use
  

Once you provide all of that, then you can ask it to write a Facebook™ ad.

Even then? Don’t just copy and paste.

You’ll still need to read it with your marketing hat on, tweak the language, and adjust for brand voice, audience appeal and clarity.

Because here’s the thing…

AI Doesn’t Know What “Good” Looks Like – But You Do

After running Meta™ ads for over 13 years, I know what a high-converting ad looks like.

And even after months of testing and refining ChatGPT prompts, I’m still not at a stage where I’m confident to share a one-size-fits-all prompt with the public. 

That’s how nuanced ad creation is.

Inside Abundant Ads Academy, I teach my members how to build their own ad strategy first, then we layer in tools like ChatGPT to support the process, not replace it.

Use ChatGPT For Support – Not Strategy

Here’s how I personally use ChatGPT in my own business and for my clients:

• Idea generation when I’m stuck or need a fresh angle
  
• Rewriting a strong message in different formats (e.g. turning a hook into a headline)
  
• Testing new styles or ad variations to expand creative
  
• Speeding up first drafts of content (especially visibility-focused ads)
  

But what I don’t do?

• Ask it to decide my strategy
  
• Use its targeting recommendations
  
• Trust its advice blindly
  
• Copy/paste content into ads without reviewing or editing
  

Final Thoughts

Yes, AI is powerful. And yes, it can be a fantastic assistant when it comes to managing your Facebook™ and Instagram™ ads.

But it’s not a replacement for strategy.

It’s not up to date on the latest changes in Ads Manager. It doesn’t know your brand voice. It can’t read your audience the way you can.

So, if you’re going to use ChatGPT to help with your ads, do it the right way:

✅ Get clear on your own strategy first.
✅ Know who you’re speaking to and what you’re offering.
✅ Feed ChatGPT detailed inputs.
✅ Use its outputs as a starting point, not a final product.
✅ Edit everything with your marketing brain ON, while putting yourself in the shoes of who you are targeting with the ads.

Because at the end of the day, success with Meta™ ads doesn’t come from the tool. It comes from the strategy behind the tool.

And that’s exactly what I help you with inside Abundant Ads Academy.

If you want expert guidance, up-to-date strategies, and help creating ads that actually convert, without wasting hours (or dollars) trying to figure it all out on your own, I’d love to see you inside.

You bring the vision. I’ll help you build the strategy (with or without AI).