If you’re a coach, course creator or online business owner, chances are you’ve searched high and low for the one strategy that’s going to change everything for your business.
The one funnel. The one ad. The one secret that unlocks clients on autopilot.
Spoiler alert: There is no magic strategy.
And the sooner we let go of chasing that mythical “one perfect method”, the faster we can focus on what actually gets results – strategies that are aligned to you, your ideal client, and most importantly, ones you stick to long enough to refine.
Let’s break it down…
Everyone Wants the Shortcut (But It’s Costing You Results)
We’ve all been there.
You try a strategy. Maybe a pre-recorded video funnel, webinar, evergreen email sequence and when it doesn’t convert right away? You assume it’s not the right fit.
So, you move on to the next thing. A 5-day challenge. Then a live launch. Then a freebie funnel.
And before you know it, you’ve tried everything… but nothing is really working.
The problem isn’t the strategy.
It’s that you didn’t stick with one long enough to find out why it wasn’t working and how to fix it.
Here’s What Actually Works (Hint: It’s Not Switching Tactics)
The strategies out there aren’t broken. You’ve seen others use them and make sales. Which means…
👉 The strategy can work.
👉 The funnel can convert.
👉 The sales can happen.
But only if you stop starting over and start refining what you already have.
Instead of scrapping your funnel, look at your data.
Let’s say you’re running traffic to a free video training and then following up with a sales email sequence into your evergreen group program. That’s a solid, proven strategy. But if no one’s buying?
It doesn’t mean it’s broken. It means something in your funnel needs attention.
Here’s how to fix it:
Step 1: Start With the Right People
If your funnel isn’t converting, the first thing to check is whether the right people are even seeing it.
Ask yourself:
- Who’s signing up for your training?
- Does the topic speak directly to your ideal client?
- Is the title attracting the right audience?
Often the issue is at the top of the funnel.
If your training headline is vague or misleading, you’ll attract the wrong people and no amount of clever ads or emails will convert them.
Action step: Revisit your offer title and messaging. Make sure it’s crystal clear who it’s for and what it helps them achieve.
Step 2: Check Consumption (Are People Actually Watching?)
Once you’ve got the right people into your funnel, the next thing to look at is consumption.
Are people actually watching your video training?
- If not, is the opening strong enough to hold their attention?
- Is the training dragging on too long without value upfront?
- Are you waiting too long to introduce your offer?
Don’t assume people will watch to the end.
If they’re dropping off, they’re not even seeing the offer so of course they’re not buying.
Action step: Keep your training engaging. Tease the offer earlier. Hook them at the start so they stick around for the full experience.
Step 3: Optimise Your Emails (Don’t Set and Forget)
So they’ve watched your training (or at least opted in). Now what?
Your email sequence is your secret weapon to nurture, build trust and drive conversions.
If your open rates are low, your subject lines need work.
If your click-through rates are low, your messaging isn’t landing.
If you’re getting clicks but no sales? The sales page needs attention.
It’s never about all of it not working – it’s always about one part not doing its job yet.
Action step: Review your open and click-through rates. Tweak the subject lines, test new angles, and improve your storytelling inside the sequence.
Step 4: Audit Your Sales Page (Is It Doing the Heavy Lifting?)
So they’re getting to the offer… but they’re not buying.
This is where many business owners give up.
But your sales page is the final bridge between interest and investment. If it’s not converting?
Ask yourself:
- Is there a disconnect between the promise of the training and the sales page?
- Is your offer clear and specific?
- Are you addressing objections and showing proof?
Remember, your sales page needs to do the job of a conversation. It needs to guide, answer questions and remove doubt.
Action step: Get fresh eyes on your page. Check for clarity, flow, and whether your messaging feels like a natural continuation of the training.
Consistency Beats Constant Change
Here’s what I want you to take away from this post:
🛑 Stop chopping and changing strategies.
✅ Choose a strategy that suits you, your offer, and your client and stick with it.
Most of the time, it’s not the entire strategy that’s the issue.
It’s the execution.
The message.
The consistency.
The Webonize Marketing Framework was designed to stop the chaos of strategy-hopping. It helps you choose a path that’s aligned, track what’s working, and refine until it does work.
Give Your Strategy Time to Work
This isn’t about overnight success. It’s about choosing one approach and being willing to test, tweak and improve.
Real growth happens in the refinement phase.
That’s where the leads become cheaper, the sales become consistent, and you stop second-guessing yourself.
The truth is…
✨ There’s no magic strategy.
✨ There’s only your strategy. One that’s aligned, consistent, and built to convert with data.
So choose your path.
Stick with it.
Refine it.
Then watch it work.
Final Thoughts
If you’re tired of bouncing between tactics and still not getting the results you want, it might be time to commit to one solid strategy and give it the time it needs.
Inside Abundant Ads Academy, I teach this exact process. Not just how to run Facebook™ ads, but how to design and refine a funnel that’s built around you and your dream clients.
Because when every piece of your marketing works in harmony, that’s when you create scalable, sustainable results.
Ready to stop chasing shiny objects and build something that actually works?
Choose your strategy. Stick to it. Learn to love your data and keep refining based on that data.
There’s no magic – just clarity, consistency, and commitment.
I would love to hear your thoughts...