Mobile Marketing – Why It Matters

In a nutshell, Mobile Marketing is the art of marketing your business via your website, SMS marketing, social media and apps to appeal to mobile device users, such as smartphones, tablets and other mobile devices.

Everything that can be done on a desktop computer is now available on mobile devices. Your audience is opening emails, visiting your website and reading the content you publish all from their mobile devices.

More users than ever before are spending larger amounts of time engaged with mobile devices. We can expect this trend to continue even further in the future, so get ready!

If you aren’t embracing these new trends and implementing mobile marketing into your overall strategy than you will be trailing behind your competitors and risk losing sales and market share.

Here are a few stats for you to consider:

• 80% of internet users own a smartphone and this percentage will increase over the coming years
• Mobile devices are used for over 40% of online transactions. Consumers are now spending their money on the go, on a mobile device, rather then waiting to complete their transaction on a desktop computer.
• More than 60% of B2B buyers reported that mobile content, either directly or indirectly, influenced them making a purchase in recent times. The time to purchase has fallen significantly and a positive mobile user experience improves repurchase rates.
• A larger percentage of email recipients are now reporting that they prefer to open emails on mobile devices rather than their desktop.
• If a website takes longer than 3 seconds to load, 53% of mobile users will leave the website and not wait for it to load
• Poor user experience on mobile will push purchaser’s to a competitors website. It’s not just speed that can contribute to a poor user experience. Mobile search statistics show that common problems encountered by users can include frequent crashing or freezing of a webpage, formatting that makes it difficult to read, links leading to wrong pages or simply a website experiencing downtime.
  

Mobile devices are replacing the use of desktop computers at an increasing rate and if you aren’t using mobile marketing in your strategy than I highly recommend you start asap to stay relevant in your market.

If you are stuck on ideas than the below infographic will give you a starting point and if you would like someone that is experienced in this area to consult with you on your complete marketing strategy so that it all works together than I would love to chat.