Pre Launch Content That Warms Up Your Audience

Want better results from your next launch?

Don’t wait until the promotion of your conversion event (eg. webinar, masterclass, challenge, etc.) to start talking to your audience.

Pre-launch content is so important to the overall success of your launch.

When it’s done right, it warms up your audience, attracts new leads, builds demand and sets the stage for your conversion event. 

That way, you’ll get registrations with more ease and ultimately, better sales. Which is the real goal, right?

Let’s break down what that actually looks like.

Know the pain points first

Before you even start talking about your offer, you need to get crystal clear on what your audience is struggling with right now.

And not just from your perspective.

You need to know how they describe it. In their own words.

What’s frustrating them?
What are they Googling at 11pm?
What do they vent to their family and friends about?

This isn’t something you can guess or assume. You have to know.

If you’ve struggled to get interest in your offer before, I can almost guarantee this is where it went wrong.

Your offer needs to be what people want and it needs to be positioned in a way that makes them think, “Wow, this is exactly what I need.”

When you speak to pain points in a real, relatable way, your content creates emotional connection and prompts action.

Start sharing this in your socials, your stories, and your emails.

Short and simple posts like:
“Ever feel like [insert real frustration]?”
“Struggling with [insert pain point]? ”

This makes your audience feel seen.

Shift beliefs before you sell

Sometimes the biggest barrier isn’t the offer, it’s the beliefs people hold before they even see it.

What do they need to believe to say yes? What might they believe now that would make them say no?

Tackle this head-on in your pre-launch content.

For example:

• If you’re running a challenge to sell a group program and people think, “Group programs never work for me,” post something like: “Why my client got better results in a group than 1:1.”
  
• If you’re a health coach running a webinar on gut health, your pre-launch content could focus on why gut health matters and the wide range of issues it affects.
  

By shifting beliefs early, you’re helping them see your offer as the solution.

Tell transformation stories

People want proof that your offer works and that it’ll work for them.

So give it to them.

Weave in short, specific transformation stories. They don’t have to be full-blown case studies. 

Just simple, powerful snapshots like: “When I first started doing X, I felt [pain point]. But after trying [approach you now teach], it changed everything.”

Or:

“My client Sarah joined the last round of [your program]. Before that, she was stuck in [pain point]. Within weeks, she [result].”

These stories help your audience see what’s possible, not just with the offer, but with the shift your conversion event will cover.

Bring in fresh eyes

Want to attract new people before launch? Create a lead magnet that’s hyper-relevant to your upcoming offer.

Keep it simple:

• A checklist that solves a small but real problem
  
• A short guide that gives them a win
  
• A template they can use right away
  

It should tie directly into your launch topic.

For example, if you’re a naturopath launching a course on navigating menopause, your lead magnet might be: “7 Everyday Triggers That Make Menopause Symptoms Worse And What To Do Instead”

Promote it via paid traffic and organic content. Start building that email list now. In fact, I strongly believe you should NEVER stop building your email list. This should be happening constantly in between launches.

Then, keep nurturing. Don’t just collect leads. Warm them up in the lead-up to your launch.

Hook them in

Social media moves fast. Attention spans are short. You’ve got seconds to stop the scroll.

That’s why your content needs a strong hook.

Here’s how:

• Start with a bold statement or question
  
• Be specific (vague gets ignored)
  
• Make it relatable or unexpected
  

Examples:

• Money mindset: “If you think you’re bad with money, it’s probably not your fault.”
  
• Peri-menopause: “The symptoms you’re blaming on stress might actually be peri-menopause.”
  
• Stress & anxiety: “Your morning coffee could be making your anxiety worse.”

Your hook starts the conversation. Then bring in the belief-shifting, the storytelling, the lead magnet and the invitation.

Final thoughts

Your pre-launch content isn’t filler, it’s the foundation.

It builds connection, trust and desire long before anyone sees your sales page.

So if you’re planning a launch soon, don’t skip this step.

Your post-launch self will thank you.

Start now. Get clear. Say what really matters.