I am excited to feature this fabulous post from Staci Ann.
We all know by now that online marketing is a powerful tool that can instantly attract new clients. However, you might not yet be seeing great returns on your online marketing efforts.
Maybe you haven’t launched your newest client-magnet yet because you’re not sure how to proceed, or maybe you have client-ready content that doesn’t have enough views. Maybe you have a great,webinar on your site that isn’t getting enough attention.
Whatever your case may be, don’t fall into the trap of believing that online marketing is a slow process. Sure, online marketing can be slow to deliver the results you want – if you let it. But when done correctly, an online marketing campaign can bring you droves of new clients.
How? It’s as easy as 1, 2, 3. (Really).
My Proven 3-Step Strategy for Bringing in New Business with Online Marketing
This shockingly simple strategy has been proven by more than one successful online marketer — yours truly included. This 3-step strategy did more than work for me: it transformed me from an online business newbie to an overnight success.
Here’s what you can do to ensure that you hit the online marketing world with a splash.
1. First up, it’s time to let your brilliance and expertise shine! Your strategy? Create a high-value webinar that speaks to the deepest problem your ideal client is facing in his or her business or life right now. During your webinar, you are going to show that you understand your viewer’s problems and that you have the perfect solution. At the end of the webinar, introduce the opportunity to work with you further and to schedule a 1-on-1 strategy call.
2. Now you’re probably wondering how to get people registered for your event. Great question!Since your business already has a Facebook page, and you probably have several Likes, it’s time to take a GIANT step forward by creating a Facebook ad. Don’t freak out…it’s easier than you think!
You will want to create an ad that drives people directly to your webinar registration page. As a bonus, your ad will help you accomplish three critical pieces of online business success: 1. You will be building your list full of your ideal clients. You can continue marketing to these people long after your webinar has ended. 2. You will be growing your Fan page ‘Likes” so you can continue building a relationship with the new people joining your list. 3. You will be gaining high visibility so you can increase your expertise and position yourself as the go-to expert in your industry. Just $100 in Facebook ads can get you in front of 1,000s of your ideal clients!
3. You’ll be flooded with new potential clients so quickly that it may be overwhelming. That’s why it’s important to have the next step in your strategy ready before you host your first webinar.
Your webinar should be powerful enough that it entices clients to set up a strategy call so you can make sure they are a great fit to work with you. This is where your prospect turns into a client and your hard work turns into MONEY. Use an online scheduling system like Appointy or Timetrade to have attendees directly schedule their call.
From here, it’s up to you to blow your potential client out of the water on your strategy call so that they are excited to continue working with you.
You’ll marvel at the amount of business that this online marketing strategy actually brings. Your webinar and one Facebook ad alone will rocket your business to the next level.
Don’t forget to share your results in the comments section below!
About the Author: Since 2011, Staci Ann has been a rising star in the online business community. Her passion is helping ambitious, motivated women turn their passion, purpose and expertise into a profitable online coaching business. You enjoy her free training on how to create and sell high-end online coaching programs using her powerful 3-step online marketing strategy at www.StaciAnn.com/blueprint. You can also connect with Staci Ann at www.Facebook.com/StaciAnnBiz
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