It’s a common dilemma. You’re a business owner trying to figure out whether you should run your Facebook™ (and Instagram™) ads yourself or bring in a pro to handle it. Let’s talk it out, so that you can make an informed decision.
Understanding the Basics
First off, whether you decide to DIY your ads or outsource them, it’s smart to know the basics. Even if you’re not the one in the trenches, setting up and tweaking campaigns, having some understanding helps. Why? Because it keeps you in control. You’ll know what questions to ask and what to watch out for. Plus, you’ll be better equipped to ensure you’re getting the results you’re paying for if you go the pro route.
Time: Your Most Valuable Asset
Running ads takes time. A lot of it.
It’s not just about clicking a few buttons and walking away. You need to create compelling ads, set up targeting, monitor performance, and tweak as needed. And let’s be real—if you’re new to this, it’s going to take you even longer. Ads aren’t a “set it and forget it” kind of deal. They need regular attention. If you’re not seeing the results you want, they might need even more tweaking. So, ask yourself: Do you have that kind of time?
Money: Spend Smarter, Not More
Sure, it seems like doing your ads yourself saves money upfront. But here’s the catch—any money you spend on ads is wasted if they’re not getting results.
If you’re not confident in what you’re doing, you might end up throwing money at campaigns that just don’t work. On the other hand, hiring a professional could actually save you money in the long run. Why? Because they know how to get you results faster. They’ve been there, done that, and can help you avoid costly mistakes.
Expertise & Knowledge: The Hidden Value
When you hire someone to manage your ads, you’re not just paying for their time. You’re paying for their expertise.
Professionals are working with multiple clients at a time, which means they have access to data and insights from across different industries. They know the latest trends, what’s working, and what’s not. That kind of knowledge is invaluable. You’re not just getting ads set up—you’re getting a strategy tailored to what’s hot right now.
So, What’s the Right Move?
There’s no one-size-fits-all answer here. It really depends on your business, your budget, and how much time you can realistically invest. But no matter what you choose, I can help.
If you’re leaning toward bringing in a professional, I offer full done-for-you Facebook™ and Instagram™ Ad Management. I’ll take care of everything, so you can focus on running your business.
Or, if you’re more of a DIY type but want some guidance, I’ve got a done-with-you option. This includes complete training modules, ongoing support, feedback, and advice from me, ensuring you’re always on track and using the best practices.
And you have a professional to troubleshoot with when things aren’t going well.
Ready to Make a Decision?
Whatever you choose, make sure it’s the right fit for you. If you’ve got questions or just want to chat about your options, I’m here. Let’s figure out what’s best for your business together. Send me a message and we can chat further.
Let’s get those ads working for you!
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