The 4 Funnel Models Working Right Now With Facebook™ Ads in 2026

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If you sell group programs, courses or services, you have probably asked yourself this question.

“Is my funnel even the right fit for Facebook™ and Instagram™ ads”?

I want to reassure you by letting you know that you are not alone. There is a lot of noise online about which funnel you “must” use. There is also a lot of outdated advice.

The truth is that there is no one perfect funnel. What matters is choosing a model that matches your offer, your audience and how your people like to make decisions.

In this post I am breaking down four funnel models that I am seeing work right now in 2026 for coaches, course creators and online service providers. These are not theories. They are real funnels that are converting across different niches and price points.

1. Evergreen or live webinar to book a call

Let us start with webinars, because they get a lot of debate.

You might have heard that webinars are “dead”. It is true that they are not as easy as they used to be. You cannot throw together a quick slide deck, run a few ads and expect instant sales.

However, when they are used well, webinars are still working brilliantly, especially for higher ticket offers.

In this model you:

• Use Meta™ Ads to promote a live or evergreen webinar
  
• Use the webinar to explain the why and the what of your solution
  
• Deliver real value, rather than a thinly disguised sales pitch
  
• Build desire and clarity around your paid offer
  
• Invite people to book a call at the end, rather than purchasing on the spot
  

The power is in the call booking step.

Anyone who books a call has already spent time with you. They understand your framework. They know what you offer. They have seen the value. By the time they arrive on the call, you are not starting from zero.

The call is there to check fit on both sides, not convince them that your work matters.

This funnel works very well for offers from around $3,000 up to $10,000 or more, where you want qualifying conversations and committed clients.

2. Evergreen or live webinar to sales page

The second model looks similar on the surface, but it works slightly differently.

Here you still run ads to a live or evergreen webinar. You still use that session to build trust, explain your approach and show what is possible. The difference is in the call to action.

Instead of inviting people to book a call, you send them straight to the sales page to buy.

This is a strong fit for mid ticket programmes or courses, often in the $1000 to $3,000 range. It tends to work best when:

• Your audience is already somewhat warm
  
• You build a strong connection during the webinar
  
• You have clear urgency built into the offer
  

That last piece matters more than ever in 2026.

If your offer is evergreen and always available, people will tell themselves they will “come back later”. Most will not. Life gets in the way.

What I am seeing work now is urgency based incentives. For example:

• Tiered discounts that reduce over time, such as $200 off for buyers within two hours, then a smaller saving within 24 or 48 hours
  
• Time based bonuses, like an implementation call, a Q and A session or a resource that helps them take action and get results faster with our offer

You are not forcing a decision. You are giving a clear and fair reason to act now, rather than drift away.

3. Low ticket offer to higher priced offer

The third funnel model is the low ticket buyer funnel. This is one I love for many reasons.

You start with a low cost, high value offer, usually under $100. It might be:

• A $27 guide
  
• A $37 toolkit
  
• A $97 mini course
  

The important piece is that it delivers a quick, specific win and naturally sets up your higher ticket offer as the next logical step.

This model works because:

• Low ticket offers are easier to sell to cold audiences than premium programmes when positioned correctly
  
• Buyers, even at a small price point, are more committed than freebie downloaders
  
• You are building a pool of people who have already said “yes” with their wallet
  

In 2026, the best performing low ticket offers are not huge bundles of templates or long, dense courses. They are focused solutions to very specific pain points.

If your offer saves time, removes friction or helps someone get a clear result in under an hour, it is far more likely to convert. You are selling momentum, not more information.

When you follow this with a thoughtful email sequence and retargeting strategy, you create a warm pipeline for your higher priced group programme or service.

4. Lead magnet to nurture to offer

The final model is one you are probably already familiar with. The classic lead magnet funnel.

Someone opts in for a free resource, such as a PDF, checklist, quiz or ebook. You follow up with an email sequence. At some point, you invite them into a paid offer.

I want to be honest about the limitations and the strengths here.

It can be hard to sell a $1,000 plus offer directly after a simple freebie, especially if your funnel is short or your nurture is light. Trust takes time.

That does not mean lead magnets have stopped working. In fact, they remain one of the most effective ways to build your email list with the right people at a very low cost. I use them myself and with clients across many different niches.

What is working best right now is to:

• Use Meta™ Ads to bring in leads at around $1 to $3 each
  
• Use your emails and content to warm those people up
  
• Segment or retarget them into the next step that fits their buyer stage
  

That next step might be a low ticket offer, a webinar registration or a sales sequence that you only send once they have shown a certain level of engagement.

The goal of this funnel is not instant sales from the freebie. It is to build an audience of people who are a great fit, then move them into the right conversion pathway when they are ready.

Which funnel model is right for you

All four of these funnels are working in 2026. The question is which one makes sense for your business.

Think about:

• Your main offer and its price point
  
• How much nurturing your ideal clients need before they buy
  
• Whether you want calls in your process or a fully online sales journey
  
• How much time and energy you have for live events versus evergreen assets
  

You might already have parts of one or more of these models in place. Often it is a case of refining and aligning, not starting again.

If you feel unsure which funnel to lean into, this is the kind of decision we map out inside Abundant Ads Academy. We look at your goals, your audience and your current assets, then design a funnel and ads strategy that supports the way you want to work.