Using Hashtags In Social Media

A question I often get asked from clients is “What is the best strategy for using hashtags on social media?”

Using hashtags will give your content greater visibility as it is searchable by the hashtags you use. You can therefore be found by others outside your own network.

It is also interesting to note, that the way you use hashtags should be adjusted for each social media platform to obtain the best results and engagement on your posts.  For example, you will get the best engagement if you use 11 hashtags on Instagram whereas using only 1 to 2 on Facebook obtain the best results.

The infographic below, thanks to Neil Patel of Quick Sprout, gives a fabulous breakdown for the optimum use of hashtags across the different social media platforms.