Why aren’t my Facebook™ Ads working?

A common thing I hear from business owners every week is “Why aren’t my Facebook™ Ads working? Facebook™ Ads obviously aren’t for me!”

In many cases, the issue isn’t the ads themselves.

You need to look at your entire strategy as a whole, examine the data and your conversion rates and determine where the gaps are and know where to make the changes.

Yes, Facebook™ Ads have become more expensive but that is because it isn’t as easy as it used to be to get results because there is more competition, more businesses vying for attention with Facebook™ and Instagram™ Ads.

If your Ads aren’t getting you good results, then act quickly, make changes, monitor the results and keep making the changes until you are getting results.

However, business owners are often confused on where to start with making these changes.

How do you know what is working and what isn’t?

Here is quick checklist of things to examine along with your data to determine what your next step is:

Facebook Ads

• Is your offer good and something your ideal client is looking for and resonates with? This includes a lead magnet as well as your paid offer. Just because something is free doesn’t mean people are interested. The subject, content and promise needs to be valuable no matter whether it is a free or paid offer.
• If it is a lead magnet, is the actual product something that they are interested in. There are so many options. PDF, Guide, Audio, Cheatsheet, Quiz,, webinar, video training, challenge, etc. You need to ensure the medium is something that your ideal client is interested in participating in.
• Do your ads have the right structure and settings chosen? At the moment, this is making a big difference to the results advertisers achieve. And there are different settings required depending on the type of ad you are running and the age and history of your Facebook™ page and ad account.
• Are you testing efficiently with your ad creative to learn quickly what is working and what isn’t?
• Does your copy make it clear who your offer is for?
• Are you targeting an audience that is likely to purchase from you?

Landing Page

• Are you using landing page best practices to optimise your conversion rate? 
• Is the most important information above the fold?
• Is there minimal distractions on the page so that the primary focus is the one call to action?
• Is the offer attractive to your ideal client?
• Are you providing enough information? Do you have too much information on the page?
• Is the offer confusing?

This isn’t a final list, but it definitely gives you enough to think about and get started with.

You need to look at all of these points with a fresh pair of eyes. 

Take your feelings and thoughts out of the equation and look at it as your ideal client would.

Having ads that work well isn’t just about pushing the right buttons in your Ads Manager anymore. You need to also have good marketing skills. 

Good marketing and effective Ads go hand-in-hand.

Would you like my eyes on your entire marketing strategy including your ads to give you feedback and recommendations on what changes to make to improve your results?

Get in touch and we can provide details of an offer that would work for where you are at in business right now.