Facebook Ads Strategy: Why It Won't Fix Broken Marketing

Let’s chat about something that might ruffle a few feathers but could save you a ton of cash and headaches.

Facebook Ads aren’t a magic wand for your marketing woes. If your marketing isn’t working before you start ads, the ads aren’t going to change that.

Let’s break it down for you.

Imagine you’re baking a cake.

You’ve got a recipe that calls for flour, sugar, eggs, and butter.

But instead of following the recipe, you decide to just dump a whole lot of sugar on top and hope for the best.

That’s kind of what it’s like when you throw money at Facebook Ads without having a solid marketing foundation.

So, what’s the real deal?

Let’s dive in!

The Big Picture: Your Marketing Funnel

Think of your marketing like a big, fun slide at a water park.

You want people to go from the top (where they first hear about you) all the way down to the bottom (where they buy from you).

Each part of the slide needs to be smooth and exciting, or people might hop off before they reach the end.

Here’s what a good marketing slide looks like:

Attract: This is the colourful sign that makes people want to try your slide.
Engage: The climb up the stairs, building excitement.
Nurture: The twists and turns that keep them interested.
Convert: The final swoosh that lands them in the pool (aka, making a purchase).

Now, here’s where things often go wrong…

The Facebook Ads Trap

Many business owners think, “If I just get more people to see my slide, surely more will make it to the bottom!”

So they pour money into Facebook Ads, hoping to attract a crowd.

But here’s the kicker: if your slide is rickety or boring, more people at the top won’t fix the problem.

You’ll just have more disappointed customers.

Let’s look at two quick examples:

Sarah spent $1000 on Facebook Ads for her online course. She got lots of clicks, but barely any sales. Why? Her landing page was confusing, and her email follow-ups were bland. The ads brought people to the top of her slide, but they jumped off halfway down.
Cathy also spent $1000 on ads. But before she did, she worked on her messaging, created a clear journey for her clients, and made sure every step of her funnel was engaging. Result? Her ads brought in quality leads who were excited to buy.

The Secret Sauce: A Holistic Approach

So, what’s the fix?

It’s all about taking a step back and looking at your whole marketing picture.

Here’s a simple checklist:

Clear Message: Is it so clear that a 12-year-old could understand what you’re offering?
Engaging Content: Does your content make people want to learn more and stay on the journey with you?
Smooth Journey: Is it easy for people to go from “Oh, that’s interesting” to “I need to buy this!”?
Value at Every Step: Are you helping people even before they pay you?
Strong Offer: Is what you’re selling actually solving a problem your ideal audience cares about?

Only when you’ve got all these pieces in place should you even think about turning on those Facebook Ads.

Because then, you’re not just bringing people to a rickety slide – you’re inviting them to the best darn water park in town!

Wrap-Up: Your Action Plan

Take a good, honest look at your current marketing. Is it clear? Engaging? Valuable?
Fix any weak spots. This might mean tweaking your emails, making copy on your landing pages clearer, or clarifying your offer.
Test your funnel with a small group before you spend big on ads.
Once everything’s flowing smoothly, then add Facebook Ads to amplify your awesomeness.

Remember, Facebook Ads are like a megaphone.

They’ll make whatever you’re saying louder – so make sure you’re saying something worth hearing!

Ready to turn your marketing into a super fun, irresistible slide that leads straight to happy customers?

You’ve got this, and your future clients can’t wait to see what you’ve created for them!

Do you need some more guidance on tweaking your marketing strategy or amplifying your marketing with Facebook Ads? Get in touch and let’s chat to see if we are a good fit to work together.