Why Is An Online Presence Essential For Any Business?

Your business needs to be found by potential customers!

• Yellow pages are old news as more and more customers are throwing them out as soon as they receive them;
• 50% of mobile searches are related to location;
• 20% of desktop searches are related to locations; and only
• 50% of local businesses have websites.

What does this mean for your business?  

If you are a local business, you need to be found online and have a prominent presence because this is where your potential customers are now looking for you!  If you don’t exist in the search results, you just don’t exist.  It is not enough to have a website, it needs to work for you.  Make sure your business is found easily by potential customers searching for your product or service and be ten steps ahead of your competition.

How can you improve your online presence?

• Ensure your website is optimized for good quality keywords and keyword phrases that customers are searching for
• Build an email database and stay in touch on a regular basis
• Increase your business online presence and customer interaction using video marketing and social media
• Use QR codes to drive potential customers to your website
• Build your search prominence for your local area search.