Why Your Funnel Isn’t Converting & How To Fix It

You’ve poured your heart into building your funnel.
Procrastinated over the subject and title. Crafted every email. Mapped out your webinar (or similar lead magnet).
Spent hours tweaking your landing pages.

You’ve followed the strategy and done everything “right.”

But it just isn’t converting well.

Now firstly you want to ensure you are actually promoting the webinar and getting people to the optin landing page. If you are, great!

Now you’re watching the numbers and wondering why your cost per lead is high, your conversion rate is low, and your webinar sign-ups are trickling in instead of pouring through the door.

If this sounds like you, I have some good news. You likely don’t need to scrap your funnel and start from scratch.

It’s probably not your funnel that’s broken. It’s your messaging.

Your Funnel Isn’t Failing. You’re Just Speaking the Wrong Language.

Most of the female coaches and course creators I work with are brilliant.
They’re deep in their niche. They’ve mastered their craft.
And that’s exactly where things go wrong.

Because when it’s time to market?
They talk like experts.

Problem is, your audience isn’t there yet. They’re just beginning their journey.

They’re not googling the solutions you teach.

They’re sitting in the thick of the problem, wondering:

“Why do I feel like this?”
“Why can’t I fix this?”
“Why does everything I’ve tried not work?”

But your ad or funnel headline is saying something like “Integrative Detox Protocol for Hormonal Harmony” but, they’re just looking for a way to stop snapping at their husband and kids and how to get a better night’s sleep.

See the disconnect?

You’re Not Speaking Their Language

This doesn’t mean dumbing things down. It means reflecting back the exact words your audience uses when they talk about their struggles.

Here’s a golden rule I remind myself of often: “Would my ideal client say it like this?” If the answer is no, then don’t write it like that.

Real Talk: Client Example 1

Original Funnel: A naturopath targeting women in menopause.
Landing page title? Way too clinical.
Cost per lead? $8.23. Conversion rate? 8.48%. Painful.

We swapped the title. Just one line. That’s all.
We stripped the “professional” tone and replaced it with plain, relatable language based on what her clients were actually saying.

New Results: 42.35% conversion rate. Cost per lead dropped to $2.18.

Same funnel. Different words. Game-changer.

Real Talk: Client Example 2

A health coach helping women reduce their alcohol use had a webinar funnel that was barely converting.
Ad copy? Super insightful but too polished.
Landing page headline? Expert-level.

We rewrote both using real words her clients had said on calls:
“I just want to stop needing a glass of wine to unwind.”

Cost per lead dropped from $13 to $4.27.

It wasn’t the funnel. It was the language.

Mirror Their Thoughts for Instant Trust

Want your audience to lean in?

Start using their words.
Not what you think they need to hear.
Not what you teach in module two.
Not what your industry peers would find impressive.

Use what your audience actually says.

📣What they DM you.

📣What they share on discovery calls.

📣 What they post on social media comments.

Keep a swipe file of those gold nuggets.
Paste them into your ad copy, email headers, landing page intros.
Mirror their thoughts and they’ll feel like,
“Finally, I’ve found someone that gets me.”

The Webonize Fix: Message First, Funnel Second

Inside the Webonize Marketing Framework, messaging comes before tech.
We don’t slap a funnel together and hope the right people show up.

We:

✨ Align your messaging with your audience’s awareness level.
✨ Use your content to attract them, ignite trust, and activate buying decisions.
✨ Speak in the language they actually use.

That’s how we make funnels convert.

Here’s what to check in your own funnel:

✅ Does your headline sound like something your audience would actually say?
✅ Are your ad hooks describing problems in your audience’s language, not your coaching framework’s?
✅Do your emails meet your lead where they are emotionally and mentally?

If not, start there.

Before You Scrap Your Funnel…

You might be one message tweak away from the conversions you’ve been chasing.

It’s not about working harder or adding more tech.

It’s about getting clearer

And if you want help with this?

This is exactly the kind of work we do inside Abundant Ads Academy.

So before you rebuild everything…

Pause. Listen to your audience. And rewrite your words using the ones they’ve already said.That’s how your funnel starts working for them and starts converting for you.