Will Facebook™ & Instagram™ Ads Work For My Business?

Let’s clear something up right out the gate. Ads aren’t magic. They won’t save a broken funnel. They won’t fix unclear messaging. They won’t fix a product no one wants.

And they definitely won’t turn a confusing offer into a cash machine.

They will amplify what’s already working (or what’s not working)!

But… when used right, they can pour gasoline on what’s already working.

That’s the real power of ads. They amplify.

So if you’re wondering, “Should I run Meta™ ads for my business?”, here’s what I’d tell you if we were sitting down having coffee together. Start by asking yourself “Is your funnel already converting”? Not “sort of.” Not “well, it works sometimes.”

I mean is your opt-in page converting at 30% or more? Are at least 2% of your leads turning into sales?

If not, hold off on ads for a second.

Because here’s the thing… Meta™ ads (Facebook™ and Instagram™) can bring traffic. Fast.
But if that traffic lands on a leaky funnel, it’s like pouring water into a cracked bucket.
You’ll burn money. Get frustrated. And blame the ad platform.

But it’s not the ad’s fault. It’s the funnel. That’s why I say – fix the funnel before you fuel it.

Get your opt-in page working. Make sure your offer makes sense. Tweak your follow-ups. Tighten your sales page.

Then, when things start to click? That’s when you’re ready to scale with ads.

Now, to be clear…

You can use ads to test. To get early data. To validate a funnel you’re still building. But you need to walk into that with clear eyes. And realistic expectations. You might not make money right away.
You might need to test a few creatives. Try different hooks. Adjust your messaging and audience.
It’s part of the process. But don’t panic.

Testing doesn’t mean failing. It means learning.

Still, if you’re hoping Meta™ ads will instantly fix your funnel? Don’t do it. But if your funnel is converting and you’re ready to scale, now we’re ready to go with ads and scale up your growth.

Let’s say you’ve got all your numbers dialled in. You know your cost per lead. You know your conversion rate. You’re ready to go.

So, what actually moves the needle?

Your messaging. Messaging is the number one driver of results with your ads. Not your audience size.
Not even your targeting (Meta’s AI is spooky good now anyway).

It’s the words. Your hook sets the stage. Your copy frames the problem. Your promise makes the click feel safe. Your call to action tells them what to do next. If your words are fuzzy, your results will be too.

Say the outcome, not the features. Make the benefit specific. Cut the fancy language. Talk like a human, not a marketer. One clear promise beats ten clever lines. That’s the difference between $2 leads and $20 leads.

And if you’ve ever said “my ads aren’t working” – chances are the messaging was off. Your people didn’t feel like it was for them. Or they were confused. Or the ad was too generic. So before you go throwing more money into Meta™ and expecting instant results…

Check the message.

Would you stop scrolling for your ad? Would you click? Would you care? Because if you wouldn’t, your dream clients won’t either.

Now here’s one last thing no one tells you – Even good ads can take time.

You might need to test 5, 10, even 20 different creatives before you find your winner. That’s not failure. That’s strategy. Great advertisers aren’t lucky. They’re patient. So if you’re running ads, track everything. And don’t pull the plug too soon.

A simple tweak of your hook can change the whole outcome.Now, if you’re at the point where your funnel is working, you’re ready to scale, and you want help getting the words right… I’ve got something for you.

It’s called Lily LeadGen and it’s your secret weapon for writing ad copy for your lead generation ads that produce high quality, low cost leads so you can sell more of your offer or program.

It is my exclusive AI tool trained on my proven framework and formula for high converting lead ads.

I can’t wait to see the results you get with Lily.