Don’t Turn Your Ads Off During the Holidays
The holiday season is one of the busiest – and most profitable times of the year.
People are scrolling, shopping, and searching for solutions.
Your ideal clients are online, and they’ve got time to discover and engage with your offers.
This is not the time to hit pause on your ads.
Instead, it’s the perfect opportunity to show up, grab their attention, and turn holiday browsing into meaningful connections and sales.
Make Your Ads Relatable to the Season
If you want your ads to stand out, make them feel timely and relevant.
Mention the holidays in your messaging.
Tie your offer to the season, and speak directly to where your ideal clients are right now.
Maybe they’re planning for the new year or searching for last-minute gifts.
Whatever the angle, make your copy feel personal and aligned with the holiday vibe.
Example:
“This holiday season, give your business the gift of growth. Grab our holiday bundle and start seeing results now.”
Simple nods to the season can make your ads feel fresh and engaging.
Don’t Set and Forget Your Ads
Once your ads are live, the work isn’t over.
The holidays are a competitive time, and ad costs can climb quickly.
To make your investment worthwhile, you’ve got to monitor your campaigns regularly.
Keep an eye on key metrics like cost per lead (CPL), click-through rate (CTR), and return on ad spend (ROAS).
If something’s not working, adjust quickly.
Tweak your targeting, refine your messaging, or test new creatives to hit your benchmarks.
Remember, data is your best friend.
Tap Into the Power of the Holidays
Billions are spent online during the holiday season.
It’s your chance to reach people who are actively looking to buy.
But it’s also crowded.
To stand out, you need a clear purpose and strategy.
That’s where my Webonize Marketing Framework comes in.
It simplifies the ad process into three phases:
1. Attract: Craft scroll-stopping ads that capture attention.
2. Engage: Use authentic messaging to build trust.
3. Convert: Optimize your funnel to turn clicks into customers.
Create High-Converting Ad Creatives
Your ad creative is what stops the scroll.
During the holidays, aim for visuals that evoke emotion and tie into the festive mood.
But skip the overused stock photos – keep it authentic.
For example: Show a joyful family holiday scene showing everyone relaxed and happy.
Make sure your branding stays consistent. It builds trust and recognition.
Write Ad Copy That Converts
Great visuals grab attention, but your copy seals the deal.
Speak directly to your ideal clients and the challenges they’re facing right now.
Use clear, benefit-driven messaging and strong calls to action.
Example:
“Enjoy the holiday season without stressing about the family meals. Download my free ebook for recipes that are quick and healthy that the whole family will love.
Set Clear Goals for Your Ads
Before you spend a dollar, get crystal clear on what you want your ads to achieve.
Are you building your email list with a holiday freebie?
Driving sales for a seasonal bundle?
Promoting your signature course?
Write down your campaign goals.
For example:
Primary Goal: Generate 500 leads for my holiday lead magnet.
Target Audience: Busy mums looking for easy to prepare healthy meals.
Ad Budget: $500 total ($10/day for 50 days).
When your goals are clear, your path to success becomes much simpler.
Create High-Converting Ad Creatives
Your ad creative is what stops the scroll.
During the holidays, aim for visuals that evoke emotion and tie into the festive mood.
But skip the overused stock photos – keep it authentic.
For example: Show a joyful family holiday scene showing everyone relaxed and happy.
Make sure your branding stays consistent. It builds trust and recognition.
Write Ad Copy That Converts
Great visuals grab attention, but your copy seals the deal.
Speak directly to your ideal clients and the challenges they’re facing right now.
Use clear, benefit-driven messaging and strong calls to action.
Example:
“Enjoy the holiday season without stressing about the family meals. Download my free ebook for recipes that are quick and healthy that the whole family will love.”
Build a Funnel That Works
Remember: Ads alone don’t drive sales. Your funnel does.
Here’s a simple example for holiday campaigns:
1. Ad: Promotes your holiday lead magnet or special offer.
2. Landing Page: Collects emails with a clear, compelling call to action.
3. Email Nurture Sequence: Builds trust and pitches your offer over a series of emails.
Each step should feel seamless, guiding your audience toward a conversion.
Know Your Numbers
To gauge success, track these metrics:
Cost Per Lead (CPL): Aim for under $4.
Click-Through Rate (CTR): Target 2% or higher.
Return on Ad Spend (ROAS): Ensure your ads are profitable.
If your numbers aren’t where you want them, don’t panic.
Use the data to make informed adjustments.
This Holiday Season, Show Up for Your Clients
The holiday season is your chance to connect, grow, and make an impact.
Don’t shy away from advertising just because it’s competitive.
With the right strategy, you can stand out, reach your ideal clients, and create an unforgettable holiday experience.
Take the time to set your goals, craft irresistible ads, and keep a close eye on your campaigns.
And remember: This isn’t just about selling – it’s about serving your audience when they need you most.
Let’s make this your most successful holiday season yet.
If you’re ready to take your ads to the next level and want expert support to ensure your campaigns are a success, I’ve got two ways we can work together:
1. Done-For-You Ads Management: Let me handle everything for you—from strategy to execution—so you can focus on running your business while I deliver results. Learn more and apply here: https://webonize.com.au/facebook-advertising-management/
2. Abundant Ads Academy: A high-touch, Done-With-You program where you’ll learn how to run ads that work. With hands-on support, expert feedback, and proven strategies, you’ll gain the confidence and skills to create campaigns that deliver leads, sales, and growth. Learn more and join here: https://courses.webonize.com.au/abundant-ads-academy
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