Do you run events as part of your business?
Perhaps you run retreats, workshops, conferences, information sessions or sales in your retail business. Anything that can be created as an event in Facebook can benefit from this strategy.
You can see how events are created in Facebook here: https://www.facebook.com/events/
When you create an event in Facebook, you can invite people and people will respond that they are either interested, going or not interested.
Recently Facebook has added a targeting option with Facebook Ads where you can target people that have responded interested, going or both. This is a fabulous opportunity to remind people about the upcoming event and get them to actually attend.
And, if you run similar events on a regular basis you can also target people that responded to a previous Facebook Event by setting them up in Custom Audiences within your Ads Manager.
Watch the live video I did recently on Facebook to find out more.
I would love to hear your thoughts...