Facebook Has Changed The Reach Metric On Your Page

Have you checked your Insights recently for your Facebook Page?  Did you notice a drastic change in your reach numbers?

If you are unsure what the Reach Metric means, it is the number of people who have seen any given post.  In the past this was measured only on desktop views and mobile views were not included.  With the update, mobile views are now included in your Reach score.  As we know, facebook is widely used via mobile devices so the reach score was never accurate, until now.  This has now changed and mobile views are now included in your Reach.

Apparently the change was rolled out on 3rd July however I noticed a huge change in the reach metrics on my page and others I manage on behalf of clients online klonopin no prescription around 14th July.   So if you noticed a dramatic change around this time, then this is the reason why!

There has also been another change.

According to Inside Facebook, “the desktop News Feed will no longer count Reach until a user scrolls and loads the page’s story.”  The true meaning is a bit unclear, however, I believe this will make the score more accurate because it reflects impressions from users that are more likely to have actually read your post, rather then just scrolling quickly past the post in their newsfeed.

Have you noticed a change in your Reach Score over the past couple of weeks?  Let us know below..