As an online business owner you have likely noticed the increasing challenge of getting your organic content seen on Facebook™ and Instagram™.
But here’s the burning question: Are the right people – your ideal clients – actually seeing your posts? and from those people who are actually seeing our content, are they our ideal audience? Without sophisticated analytics tools, it’s nearly impossible to measure the true impact of your organic content on leads and sales.
Let’s face it! The constant grind of creating engaging content to stay top-of-mind with your followers while attracting new audiences can be exhausting. It pulls you away from your core passion – serving your clients – and can even encroach on precious time with family and friends.
This is where visibility ads come in. Your secret weapon for targeted reach and engagement.
Visibility ads are strategically designed to showcase your valuable content to your ideal customers, maximizing your exposure to the right audience. The primary goal isn’t immediate sales; it’s about building trust and fostering relationships with potential clients who resonate with your message.
The Power of Value-Packed Content
When creating visibility ads, it’s crucial that your content provides real value. This means it should be informative, entertaining, or helpful without asking for anything in return. This approach builds credibility and positions you as a trusted authority in your field.
Consider these high-impact visibility ad formats:
→ Directing traffic to an insightful blog post
→ Sharing valuable insights through a podcast episode
→ Creating engaging, informative videos
→ Crafting social media posts with actionable tips or inspiring stories
Remember, different audience segments respond to various content types. The key is to test, analyse, and optimise. Once you’ve identified a winning formula, you can typically leverage that content for about four weeks, freeing you from the constant content creation treadmill.
Beyond the Boost: Strategic Ad Placement
However, you don’t want to simply just “boost” your organic social media posts.
You need to look at your overall marketing as a holistic ecosystem and your visibility ads being one part of the framework that feeds seamlessly into the next steps of your customer journey.
Visibility ads should seamlessly integrate into your overall funnel, naturally guiding potential clients through their journey from awareness to conversion.
Case Study: The Power of Video In Visibility Ads
I recently started working with a new ads management client and we started with a visibility ad for a blog post using a static image. We were getting landing page views to the blog post for 50c, which was more than I would like to spend.
We pivoted to a value-packed video ad leading to the same blog post.
The result?
Landing page view costs plummeted to just 15 cents. Moreover, video ads offer the added benefit of retargeting capabilities, allowing you to reconnect with both video viewers and landing page visitors.
The only way to know what works is to test different strategies and as you do so, learn what your audience and ideal customers respond to.
Launching Your Visibility Ad Campaign: A Step-by-Step Approach
- Create your content: Choose something you believe will truly esonate with your target audience.
- Diversify Your Audience Testing: Experiment with at least three distinct audience groups.
- Analyse and Refine: Dive deep into your metrics, identifying what works best, and continually optimise your strategy.
By focusing on creating valuable content and strategically testing different ad formats, you’ll effectively build a warm, engaged audience – your most profitable asset – without the constant drain of organic social media management.
Ready to transform your online presence? I’ve created a comprehensive, 140-page playbook that walks you through setting up high-performing visibility ads in Facebook™ Ads Manager.
The best part?
You can start seeing results with just a few dollars a day.
Don’t let your valuable content go unseen.
Take the first step towards amplifying your reach and impact.
I would love to hear your thoughts...