Are you relying on a VA or an in-house team member to run your Facebook™ and Instagram™ ads? If so, are you 100% confident they’re doing the best by you and your business?
Facebook and Instagram ads can be an absolute game-changer for your business – when they’re managed properly.
But if your VA isn’t up to date with the latest trends, strategies, and platform changes, you could be wasting hundreds (if not thousands) of dollars every month without realizing it.
Here’s the truth: They don’t know what they don’t know.
You might think they’ve got everything dialed in, but unless they’re actively managing multiple accounts and staying ahead of what’s working right now, they could be missing major opportunities to improve your results.
So, how can you tell if your VA is truly optimizing your ad spend? Ask them these five critical questions:
1. What’s the current best-performing ad objective for our goals?
Facebook™ and Instagram™ ad objectives aren’t one-size-fits-all.
The best choice depends on what you’re trying to achieve – whether it’s lead generation, engagement, conversions, or something else entirely.
If your VA can’t confidently explain why they’re using a particular objective and how it aligns with your business goals, that’s a red flag.
2. How are you testing and optimizing our ads?
Running the same ad for months without testing different elements is a surefire way to waste money.
Your VA should be testing multiple creatives, copy variations, and audience segments to find the winning combination.
If they’re just setting up ads and letting them run without regular testing and adjustments, you’re likely leaving money on the table.
3. What’s our cost per lead (CPL) or cost per acquisition (CPA), and how does it compare to industry benchmarks?
Numbers don’t lie.
If your VA isn’t tracking and analyzing key performance metrics, they’re flying blind. They should know your CPL, CPA, and return on ad spend (ROAS) like the back of their hand – and be able to tell you whether those numbers are competitive or need improvement.
When I take over managing ad accounts, I see way too often that ads have been running to generate leads, but the CPL was way too high because the wrong objective was chosen – and the VA wasn’t even tracking the CPL.
In one recent account, the CPL was over $30 per lead. All I did was change the objective in a new campaign, using the same ad creative, and the CPL was reduced to $4.85.
A simple tweak, but a massive difference in results.
They should know your CPL, CPA, and return on ad spend (ROAS) like the back of their hand – and be able to tell you whether those numbers are competitive or need improvement
4. How often do you stay updated on changes to the Facebook™ & Instagram™ ads platform?
Facebook™ changes constantly. New features roll out, strategies shift, and what worked last year (or even last month) might not work today.
If your VA isn’t plugged into a network of ad strategists, attending training, or actively managing multiple ad accounts to test strategies, they could be using outdated methods that aren’t delivering the best results.
5. Are we analyzing our funnel and tracking long-term results to determine what’s driving paying clients?
Ads don’t work in isolation.
They’re just the entry point into your marketing funnel.
If your VA is only looking at ad performance without assessing how leads are converting further down the funnel, they’re missing the full picture.
Are they tracking what percentage of leads turn into paying clients?
Are they ensuring your landing pages, email sequences, and sales processes are converting above industry standards?
If not, you could be spending money on ads that generate leads but don’t translate into revenue.
Running Ads In-House: The Pros & Cons
Managing ads in-house often makes sense for businesses.
It can be more cost-effective, and your internal team has quicker access to marketing materials, making campaign execution more seamless.
But here’s the catch: If your ad strategy isn’t dialed in, and your funnel isn’t optimized, it could be costing you more than you realize.
A well-intentioned VA or marketing assistant might be great at following instructions, but without expert guidance, they might not be maximizing your ad spend or keeping up with best practices.
And that means you’re likely missing out on higher-quality leads, lower costs, and better results.
The Solution: Give Your VA the Expert Support They Need
A new member of Abundant Ads Academy asked me to review her ad account and the ads she was running (you get one review per month as an Abundant Ads Academy member).
I advised her to create a new campaign and structure the ad sets differently. She had them structured in a way that was working six months ago, but I have found a structure that is working so much better now. With this one change alone, she reduced her cost per lead from $5.23 to $3.86.
Having expert guidance can make a significant impact on ad performance.
If you want to ensure your VA is running your ads effectively, you don’t need to replace them – you just need to give them the right support and resources.
That’s exactly why I created Abundant Ads Academy.
For the cost of a cup of coffee per day, your VA or in-house marketing team can get:
✅ Expert training on the latest ad strategies and platform changes
✅ A monthly ad account audit with real-time tips to improve results
✅ Access to an exclusive community where they can get ongoing support
✅ Proven frameworks to help them optimize your ad spend and get better ROI
✅ Guidance on funnel optimization to ensure ads aren’t just bringing in leads but are actually converting into paying clients
✅ Long-term tracking strategies to identify which campaigns are driving real business growth
With the right guidance, your VA can confidently manage your ads, keep up with best practices, and ensure you’re not wasting money on ineffective campaigns.
Let’s Make Sure Your Ads Are Set Up for Success
If you’re trusting someone else to manage your ads, make sure they have the resources they need to do it right.
Abundant Ads Academy gives your team access to the exact strategies I use daily to run high-performing ad campaigns for clients.
Don’t let guesswork drain your ad budget. Give your VA the support they need to succeed.
👉 Click here to join Abundant Ads Academy today.
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