You know what’s wild? Sometimes the smallest tweaks can create the biggest transformations in your ad results.
I want to share a recent client success story with you that proves this point perfectly.
Last month, I took over a Facebook ad account from another agency for a health and wellness coach selling a $297 evergreen course.
Let me paint you a picture of what I walked into.
The previous agency had spent $800 in the month before I took over.
They generated 48 leads but zero sales.
Ouch, right?
Here’s where it gets interesting.
In just my first month managing the account, we spent $1200 and generated 404 leads.
But the real kicker? We landed 4 sales of that $297 course.
The ads are already breaking even, and we haven’t even hit our optimisation stride yet.
Want to know the crazy part?
I didn’t make any massive overhauls.
The client didn’t change their landing pages.
They didn’t touch their email sequences.
We’ve got so much room for improvement still ahead of us.
So what did I actually do to turn things around so quickly?
It came down to two simple things: campaign setup and ad creative.
Here’s where the previous agency went wrong.
They were running ads to a lead magnet (which is great), but they set the campaign objective to landing page views (not so great).
That campaign burned through $150 and only brought in one lead.
One.
Here’s what I did instead.
I took that exact same lead magnet and landing page but changed the campaign objective to leads.
I tweaked the creative to be more specific.
The result? Leads now cost us $2.87 each.
But I didn’t stop there.
On another lead campaign, I brought the cost per lead down from $3.03 to $2.45.
All I did was adjust the targeting setup and test different ad messaging.
We didn’t even change the creative.
Then I added two new campaigns that made a huge difference.
First, I set up an audience and authority-building campaign using videos the client had already created.
The investment? Just $2 per day.
Second, I created a sales-focused retargeting campaign.
Sometimes it’s not about reinventing the wheel – it’s about making sure it’s rolling in the right direction.
Want to get better results from your own Meta™ ads?
Here are the exact areas you should look at:
Start with your campaign setup – make sure you’re using the right objective for what you actually want to achieve.
Check your audience targeting – what worked six months ago might not work today.
Keep testing different messages and creative to attract your ideal clients.
Track your results all the way through to sales if you’re selling something right now.
Figure out where those sales are coming from and double down on what’s working.
The beauty of this whole story?
None of these changes required a massive budget increase or complicated strategies.
They just required paying attention to the right details.
Sometimes we get so caught up looking for complex solutions that we miss the simple fixes right in front of us.
That’s exactly what happened here.
By focusing on the fundamentals and making strategic adjustments, we transformed the account’s performance in just 30 days.
And remember – this is just the beginning.
We still have plenty of optimisation opportunities ahead of us.
What I love most about this case study is that it shows you don’t need to overcomplicate things to get results.
You just need to know where to look and what to adjust.
So take a fresh look at your own campaigns.
What simple changes could transform your results?
Sometimes the smallest tweaks lead to the biggest wins.
And isn’t that what makes digital marketing so exciting?
Ready to make some changes to your own campaigns?
Start with one thing today.
You might be surprised at what a difference it makes.
Want an expert eye on your Facebook ads?
That’s exactly what you’ll get inside Abundant Ads Academy.
Each month, I personally audit your ad account and show you exactly what to change to improve your results.
Here’s the thing – you don’t know what you don’t know.
Your campaigns might be doing okay, but what if one small tweak could double your results without spending more?
That’s not just a “what if” scenario.
It’s exactly what happened with one of our Academy members.
Think about it – you could have a Facebook Ads expert guiding your campaigns for a fraction of what you’d pay an agency.
Ready to transform your ad results?
I would love to hear your thoughts...