I was recently asked this question by someone who manages a couple of different businesses and she wanted to know if she had to have separate social media accounts for each business.
It is a common question. For many of us that are born entrepreneurs, having two or more businesses is just normal.
Managing multiple social media accounts can be very time consuming and we naturally want to take the easiest option.
However, in most cases, in order to be successful with your social media marketing you will need to have separate social media profiles for different businesses.
The only time you may get away with it is if 2 businesses are closely related and have very similar target markets.
Listen further in this video: