I was recently a guest host on the Scalable Freedom Podcast with Ellie Swift while Ellie was on maternity leave. It was an honour to be invited and on this episode I shared the 3 strategies that are working right now in July 2024 when it comes to success with Facebook™ and Instagram™ Ads.
Many business owners will have you believe that Facebook™ and Instagram™ Ads are too expensive to use anymore but that is definitely not true. I work with 15 to 20 clients at a time in managing their Ad campaigns and we are seeing exceptional results with a good return on ad spend when these things are implemented in the strategy.
These strategies are a super helpful guide if you aren’t seeing the results you would like with your Ads or if you are wanting to get started without wasting money.
Holistic Marketing Strategy
Firstly, your ads aren’t a standalone solution for your marketing – they should be a part of a complete holistic strategy. While ads won’t fix a strategy that isn’t working, they will enhance and elevate the results of a strategy that does.
For most businesses, a holistic strategy could include lead generation, email marketing and social media marketing along with their ads.
I discuss the four stages that are ideal to take your audience through: attraction, engagement, nurturing and converting.
Plus I discuss the framework I have formulated and perfected over the years that will help reach potential clients who don’t yet know about you or your offer.
Perfecting Your Messaging
Given the noisy online environment and the plethora of competitors, businesses need to craft messages that cut through the clutter and connect with their target audience.
Whether in ad copy or on landing pages, your messaging should clearly communicate the benefits and address the problems or desires of potential clients.
I discuss creating well-crafted messaging to not only attract the right audience, but also aid Facebook’s AI in targeting the ads more effectively.
Testing and Ad Types
The third strategy I highlight is the importance of continuously testing different types of ads to see what works best.
Factors like ad format—be it videos, images or Reels— and copy length should be regularly tested and tweaked.
I share which types of videos and images are performing best right now, and I share ideas on creating the most effective sales copy to capture our audience’s attention.
Bonus Tips for Facebook™ Ad Optimisation
Bonus round! We hear some great tips on giving Facebook™ some control over ad display and allowing it to mix and match ad elements that yield better conversion results.
However there are some hidden settings you need to be aware of that should always be turned off inside Meta™ Ads Manager that will help optimise your ads’ performance.
This episode is jam-packed with some really practical insights that bring clarity to an often confusing advertising platform.
So, tune in and get your ads up and running at their most effective today!
Listen To The Full Episode On: Apple Podcasts | Spotify | Stitcher
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