Marketing is a game of constant testing and pivoting.
What worked for you last year probably isn’t delivering the same results this year, right?
But that’s part of the fun.
Marketing isn’t just about being creative; it’s about understanding your audience on a deep level, doing the research, and analysing data to figure out your next move.
But don’t worry—pivoting doesn’t mean overhauling everything.
Sometimes, small tweaks are all you need to see a big difference.
The most successful business owners know that to keep growing, you have to be ready to adjust.
But while we need to be flexible, there are still marketing foundations that never go out of style.
I’ve been working with business owners for 13 years, helping them grow with online marketing strategies that work.
Over the last 5 years, I’ve really dialled in a process that I teach and implement for my clients.
This process isn’t just a list of tips—it’s a complete marketing framework.
It’s a set of marketing pillars that work together to create a strategy that can adapt to what your audience is looking for.
Building an Engaged Audience
The first step in this framework is simple but crucial: consistently build an audience of your ideal clients. Without an engaged audience, it’s almost impossible to generate consistent leads and sales.
So, how do you grow this audience?
It starts with creating content that resonates with your ideal customers and then getting that content in front of them—not just once, but over and over again.
You need a strategy that not only finds your ideal clients but also keeps them close.
You want to be the first person they think of when they need a solution to their problem.
Content is Your Superpower
The key is knowing what content will attract those ideal clients and what content will keep them engaged with you.
When you create content that speaks directly to their pains, frustrations, and desires, something magical happens—they feel an instant connection with you and want more.
This is where their journey with you begins.
Your brand awareness content should offer real value, addressing their pain points or desires without asking for anything in return.
This builds trust and brand recognition, which are essential before someone decides to become a paying client.
Let Ads Do the Heavy Lifting
The next step is getting that content in front of your ideal clients to build your audience.
Sure, you could post on social media endlessly, but let’s be real—that’s exhausting.
Instead, I prefer using Facebook™ and Instagram™ ads.
For just a couple of dollars a day, ads can work for you 24/7, accelerating your growth and getting your content seen by the right people.
And it’s not about boosting your organic social posts—it’s about being strategic with your content.
Don’t Wait—Take Action
Don’t sit around hoping your audience finds you.
Let Facebook™ and Instagram™ ads do the heavy lifting so you can speed up your growth and visibility.
Want to dive deeper into this process and learn how to implement it in your own business?
I’m hosting a free 3-day challenge in September, where you’ll learn this exact process, how to launch visibility ads, tweak them for better results, and map out the next steps in your marketing strategy to keep the momentum going.
Think more leads and more sales.
Ready to get started? [Register here: https://learn.webonize.com.au/ad-challenge].
Let’s do this together!
I would love to hear your thoughts...