Why Messaging Beats Design for Successful Facebook™ Ads
If you’ve ever felt like you need to spend hours in Canva perfecting the “perfect” ad design, you’re not alone.
I’ve been there, tweaking images, adjusting fonts, and agonizing over color palettes.
But guess what? Those days are behind me.
Today, the biggest needle mover in ad performance isn’t design.
It’s the hook and messaging.
That’s where the magic happens.
Why Hooks and Messaging Matter More
When someone scrolls through their feed, your ad has mere seconds to grab their attention.
A beautiful design might stop the scroll.
But it’s your words—the hook and messaging—that make them stay, read, and take action.
Your ideal client needs to feel seen and understood.
They should look at your ad and think, “Wow, this person totally gets me.”
That’s the goal.
And that’s why messaging is everything.
The Myth of Perfect Designs
There’s this idea floating around that you need perfectly designed images to make your ads convert.
I hear it all the time:
“You have to create tons of perfectly designed images in Canva if you want your ads to convert well.”
It’s simply not true.
I’ve run countless successful campaigns without fancy graphics and I run ad campaigns for my business and clients.
I’ve focused on simple creatives and put my energy into testing messaging and hooks instead.
The results?
Leads for $2 or less. Consistent sales. High-quality audiences.
A Client Example: Nailing the Messaging
Let me share an example from one of my clients, a naturopath who specializes in women’s health and menopause.
When we first started running ads, we focused on creating relatable, emotionally resonant messaging.
One of her hooks was:
“Most women 40+ think they need to suffer through menopausal symptoms such as hot flushes, weight gain, fatigue and joint pain but there are some simple strategies to alleviate these symptoms.”
It struck a chord, along with the video that was used in the ad. And we are getting masterclass leads for $2.79.
Women reading the ad instantly felt understood.
They thought, “Yes! That’s me. This person knows exactly how I feel.”
With messaging that resonated on an emotional level, the ads generated high-quality leads – all without elaborate Canva designs.
What Happens When You Prioritize Messaging
When you focus on messaging, here’s what changes:
You save time.
Instead of spending hours designing, you’re testing hooks and refining your copy.
You get better results.
Ads that speak directly to your audience’s needs and desires perform better than even the most beautifully designed but generic ad.
You lower costs.
Why? Because your ad resonates. And when it resonates, it converts.
How to Create Ads That Work
Want to ditch the design overwhelm and create ads that actually work? Here’s how:
- Focus on Your Hook: The first sentence of your ad needs to grab attention. Speak to a pain point, ask a question, or share an interesting fact.
- Connect Emotionally: Write messaging that shows you understand your audience’s struggles and desires. They need to feel like you’re speaking directly to them.
- Test, Test, Test: Don’t just test different images. Test different hooks, angles, and messaging. This is where the biggest breakthroughs happen.
- Keep It Simple: Your creative doesn’t need to be flashy. A simple image with clear and minimal text (or no text at all) is often enough when paired with the right messaging.
Let’s Simplify Your Ads
If you’ve been spinning your wheels designing ad creatives and not seeing results, it’s time to switch things up.
Focus on what matters most: the words you use and the way they make your audience feel.
That’s where the real power lies.
Inside Abundant Ads Academy, I’ll show you exactly how to craft high-converting messaging and hooks that lower your costs and attract high-quality leads.
No design overwhelm. Just results.
Want to see how it works? Let’s chat. Or better yet, join us inside and start creating ads that actually deliver.
Click here to join the Academy and take control of your ad campaigns today.
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