Prior to September 2020, Facebook™ had a policy that if the image you used in your Facebook™ or Instagram™ Ad contained more than 20% text than the ad would either be rejected or the reach would be limited.
That now seems to have changed with no restriction at all on the amount of text advertisers can use in their images.
For years, Facebook™ has had a tool known as the Text Overlay Tool that you could upload your image into to test if your image contained less than the allowed 20% text. That tool hasn’t worked properly for months and has now be removed all together by Facebook.
When you uploaded an image into your Ads Manager, Facebook™ would automatically run a quick scan to advise you if the image passed the text test. That no longer exists.
In Facebook’s Ad Policies and Facebook’s Ad Guidelines there is no mention of the 20% limit on text on images any more. While there is no mention of the restriction, Facebook™ does still advise to keep the amount of text low for increased results.
I have also tested it myself over the past few weeks and have run ads that contained at least 50% text and they all ran with no issues and obtained pretty good results.
While, at this stage, there has been no official public announcement by Facebook that this rule has been removed, Facebook™ reps are advising agencies that it has been.
Having this rule removed gives advertisers more options. But just because you can, doesn’t always mean you should. As always with your Facebook™ Ads, continue to test different options in all of your campaigns to ensure you are getting the best possible results.