The meta titles and meta descriptions on the pages of your website are extremely important and not something that should be ignored.
They help to guide Google on what a particular page on your website is about and what keywords to rank that page for in Google Search results.
But even more important than that they help with getting people to click through from those Google search results to view your website, which is ultimately what we want.
Ranking in Google search results doesn’t mean anything if people aren’t actually clicking through to view the website and what you are offering.
And the content that you have in your Meta Title and Meta Description will determine whether people decide to click through to your website or not.
So ensure every page on your website has a unique and customised Meta Title and Description and that it is enticing people to click through to view more from Google Search results.
The short video below explains this further.