Many business owners spend a good majority of their day “marketing” on social media but don’t see any real results.
And when I say real results I’m not talking about lots of views and comments or an increase in the number of followers.
While they are nice, I want to see $$ in the bank.
I want to see prospective clients sending private messages or checking out your website and I want to see those prospects then turning into paying clients.
If that isn’t happening then you are wasting time and you need to change your strategy (or have a strategy in place) so that you start to see those results that count the most.
These are the most common problems I see business owners making when it comes to their marketing and why they aren’t seeing these results. Are you making any of these mistakes?
#1: Not knowing who you are talking too
Most business owners have a vague idea of who their ideal target audience and client is.
However you need to know them intimately, what language they use, what their interests are and what their problems are.
#2: Your messaging isn’t hitting the spot
You then need to be able to communicate with your ideal clients and use messaging that they are going to relate to.
Build trust with your ideal clients by giving them “small wins” or a taster of what you offer and what you can provide for them.
Don’t be afraid to give away valuable information for free. It will cheap xanax price make your ideal clients crave more from you when you offer something for them to purchase.
#3: Not being strategic with your marketing
You need to have a plan for your entire online marketing strategy.
You may be first getting noticed on social media by your ideal clients however you need to be directing them to your website and getting them onto your email database so that you have more than one way of communicating with them.
Consistency is huge here as well.
People need to see you showing up on a regular basis, whether that is on social media, in their inbox or other forms of communication you are utilising.
#4: You don’t have the right offer
This carries on from #1 and comes down to you researching your market and understanding what they want and then providing an offer that fills that want.
That offer must speak to their exact, specific pain-point and show that it will offer the transformation and the solution to their specific problem.
You then need to communicate your offer effectively and clearly so that your ideal client is “painted a picture” of the journey your offer will take them on from having the problem they have now to then experiencing the transformation and having that problem solved after they work with you.
In summary, if you have the right offer being seen by the right people and communicated in the right way then you will start to see $$ flowing through.